Voi Jeans was established in 1988 in Preston, Lancashire. The name Voi was decided from a trip to Italy that the brothers had taken, incorporating the style and love of denim that the Italians have. Voi standing for “You” was a crucial decision in the making of the brand Voi Jeans as this was always a forefront thought, to keep “you” the consumer in mind at all times. It was at this time, that the decision was taken to move on from our past of laundering and start manufacturing actual denims; taking into account, trends, and styles. From this Voi Jeans was born.