- Paperback: 248 pages
- Publisher: Futuretext (12 Jun 2003)
- Language English
- ISBN-10: 0954432711
- ISBN-13: 978-0954432713
- Product Dimensions: 2.5 x 1.9 x 0.1 cm
- Amazon Bestsellers Rank: 3,097,360 in Books (See Top 100 in Books)
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Product Description
Book Description
Using Messaging Applications is designed to be everything you need to know if you're planning to introduce any Mobile Messaging Applications this year.
Both the authors have real world experience of creating and deploying messaging applications for companies from blue chips to bleeding edge start-ups, as well as an in-depth theoretical understanding. The guide they have written is an invaluable tool for corporate decision-making and practical implementation.
The book is especially useful for the following organisations:
Both the authors have real world experience of creating and deploying messaging applications for companies from blue chips to bleeding edge start-ups, as well as an in-depth theoretical understanding. The guide they have written is an invaluable tool for corporate decision-making and practical implementation.
The book is especially useful for the following organisations:
· Retailers and corporates
· Application developers
· Mobile Operators
· Venture capitalists and analysts
"This book gives everything you need to know to develop your company's wireless strategy - based on MMS, EMS and SMS, as well as how to implement it." Simon Buckingham - CEO Mobile Streams
It's a practical, hands-on and readable guide that gives you a complete understanding of what your company should be doing about the mobile revolution. It explains how your customer relationships and marketing can be improved. And how you can harness mobile to improve your business processes and communication with employees.
Over 50 leading edge case studies from around the world are featured, with the emphasis on what's actually happening now (SMS), as well as in the future (MMS).
About the authors:
Ajit Jaokar and Russell Buckley are among the world’s leading authorities on messaging applications and consult for a range of blue chip and specialist clients. They started collaborating at ZagMe, one of the world’s first location-based advertising channels. ZagMe ran over 1500 mobile marketing campaigns for the likes of Burger King, HMV and TopShop.
From the Author
Hi
We're Ajit Jaokar and Russell Buckley and we wrote this book. We're keen to make sure that anyone who buys it gets in touch with us to give feedback, ask questions and so we can keep you up to date with important developments in the world of mobile messaging. Email contact details are in the book, so unlike most books, purchasing ours is hopefully the beginning of a relationship.
Who should buy this book? Basically anyone with an interest in mobile messaging, whether you're just an enthusiast or a senior decision makers in retailers, marketing companies, other corporates and application designers. It's not really written with Operators in mind, but hey, you might learn something too.
Our mission in writing the book was: to give readers everything you need to know to develop your company's wireless strategy - based on MMS, EMS and SMS, as well as how to implement it.
We've tried to write a practical, hands-on and readable guide to give you a complete understanding of what your company should be doing about the mobile revolution. It explains how your customer relationships and marketing can be improved. And how you can harness wireless to improve your business processes and communication with employees. We've included over 50 leading edge case studies from around the world, with the emphasis on what's actually happening now (SMS), as well as in the future (MMS).
We're Ajit Jaokar and Russell Buckley and we wrote this book. We're keen to make sure that anyone who buys it gets in touch with us to give feedback, ask questions and so we can keep you up to date with important developments in the world of mobile messaging. Email contact details are in the book, so unlike most books, purchasing ours is hopefully the beginning of a relationship.
Who should buy this book? Basically anyone with an interest in mobile messaging, whether you're just an enthusiast or a senior decision makers in retailers, marketing companies, other corporates and application designers. It's not really written with Operators in mind, but hey, you might learn something too.
Our mission in writing the book was: to give readers everything you need to know to develop your company's wireless strategy - based on MMS, EMS and SMS, as well as how to implement it.
We've tried to write a practical, hands-on and readable guide to give you a complete understanding of what your company should be doing about the mobile revolution. It explains how your customer relationships and marketing can be improved. And how you can harness wireless to improve your business processes and communication with employees. We've included over 50 leading edge case studies from around the world, with the emphasis on what's actually happening now (SMS), as well as in the future (MMS).
We're not ivory tower academics, we have real world day-to-day experience of creating and deploying messaging applications for companies from blue chips to bleeding edge start-ups, as well as a theoretical understanding. We've actually been in mobile messaging for over 3 years, so have a claim to be veritable Grand-daddies of the space! Pick our brains and learn from what we've been up to.
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