Join Amazon Prime and get unlimited Free One-Day Delivery. Already a member? Sign in.

 

or
Sign in to turn on 1-Click ordering.
 
   
More Buying Choices
26 used & new from £5.00
Have one to sell? Sell yours here
 
   
Using Focus Groups in Research (Continuum Research Methods)
 
See larger image 
Share your own customer images
Publisher: learn how customers can search inside this book.

Using Focus Groups in Research (Continuum Research Methods) (Paperback)

by Lia Litosseliti (Author)
5.0 out of 5 stars See all reviews (1 customer review)
Price: £11.99 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
In stock.
Dispatched from and sold by Amazon.co.uk. Gift-wrap available.

Only 4 left in stock--order soon (more on the way).

Want guaranteed delivery by Wednesday, July 15? Choose Express delivery at checkout. See Details
20 new from £8.49 6 used from £5.00

Frequently Bought Together

Using Focus Groups in Research (Continuum Research Methods) + Focus Groups + Focus Groups as Qualitative Research (Qualitative Research Methods)
Price For All Three: £54.72

Show availability and shipping details

Customers Who Bought This Item Also Bought

Focus Groups

Focus Groups

by Richard A Krueger
4.7 out of 5 stars (3)  £28.49
Focus Groups as Qualitative Research (Qualitative Research Methods)

Focus Groups as Qualitative Research (Qualitative Research Methods)

by David L. Morgan
£14.24
Writing Up Qualitative Research

Writing Up Qualitative Research

by Harry F. Wolcott
5.0 out of 5 stars (1)  £21.84
Qualitative Data Analysis: An Expanded Sourcebook

Qualitative Data Analysis: An Expanded Sourcebook

by Matthew B. Miles
4.3 out of 5 stars (3)  £35.14
Focus Groups: Theory and Practice (Applied Social Research Methods)

Focus Groups: Theory and Practice (Applied Social Research Methods)

by Dr. David W. Stewart
£23.99
› Explore similar items

Product details

  • Paperback: 112 pages
  • Publisher: Continuum International Publishing Group Ltd. (23 Oct 2003)
  • Language English
  • ISBN-10: 0826464726
  • ISBN-13: 978-0826464729
  • Product Dimensions: 21.2 x 13.6 x 1 cm
  • Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 372,392 in Books (See Bestsellers in Books)

    •  Would you like to update product info or give feedback on images?

Customers Viewing This Page May Be Interested in These Sponsored Links

  (What is this?)
Focus Group Facility
   www.QedStudios.com    Focus Group facility in B'ham Viewing facility for up to 20 resp. 
Research methods
   www.inl.int    Check our Grants & Junior Positions at INL. Take the Challenge! 
Focus group research
   www.consumer-perspective.com    Get practical insight you can really use to make decisions 
  
 

Product Description

Product Description
Focus groups are often under-used as a tool for research. This practical guide offers advice on: planning and organising focus groups; what types of questions to use; limitations and advantages of using these groups in research; collecting data at group sessions; and how to analyse data.

Tags Customers Associate with This Product

 (What's this?)
Click on a tag to find related items, discussions, and people.
Check the boxes next to the tags you consider relevant or enter your own tags in the field below
(1)
(1)

Your tags: Add your first tag
 
See most popular tags

What Do Customers Ultimately Buy After Viewing This Item?

Using Focus Groups in Research (Continuum Research Methods)
48% buy the item featured on this page:
Using Focus Groups in Research (Continuum Research Methods) 5.0 out of 5 stars (1)
£11.99
Focus Groups
38% buy
Focus Groups 4.7 out of 5 stars (3)
£28.49
Focus Groups in Social Research (Introducing Qualitative Methods series)
7% buy
Focus Groups in Social Research (Introducing Qualitative Methods series)
£21.84
Doing Focus Groups (Qualitative Research Kit)
7% buy
Doing Focus Groups (Qualitative Research Kit)
£18.99
Explore similar items
 

Customer Reviews

1 Review
5 star:
 (1)
4 star:    (0)
3 star:    (0)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
5.0 out of 5 stars (1 customer review)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
15 of 15 people found the following review helpful:
5.0 out of 5 stars Authoritative survey and guide to the field, 23 Jun 2005
By Martin Turner "Martin Turner" (Birmingham, England) - See all my reviews
(TOP 100 REVIEWER)      
All kinds of people are talking about focus-groups. Politicians, managers, charity-leaders, academics and even youth-workers. But when it comes to setting them up and running them, surprisingly few people seem to know what they are, what they are for, and what to do with the information they produce.

Intended as an introduction to Focus Groups for research students, this book is a god-send for anyone considering the pros and cons of this approach, and a valuable practical toolkit for putting focus groups together.

Its academic background makes this even more useful. It is properly referenced throughout, and sufficiently rigorous for its stated purpose -- supporting MPhil and PHD students. Despite this -- or perhaps because of it -- it is written in clear, accessible English and introduces all the necessary concepts as it goes along.

As a Senior Manager, I find this book invaluable.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)


Share your thoughts with other customers: Create your own review
 
 
 
Only search this product's reviews


Customer Discussions

 Beta (What's this?)
This product's forum (0 discussions)
  Discussion Replies Latest Post
  No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
  [Cancel]


Active discussions in related forums
   
Related forums

Listmania!

Create a Listmania! list

Look for similar items by category

Feedback

The Body Shop

The Body Shop - Vitamin C Skin Boost
Protect and boost your glow with The Body Shop Vitamin C Skin Boost.

›Shop The Body Shop

  

More From Lia Litosseliti

Gender and Language...

Gender and Language: Theory and Practice

Litosseliti manages to tell the gender and language story in a steady... Read more
£19.99

 

We've Got Converse

Converse
Stock up on your favourite styles with great deals on Converse shoes.

›Shop Converse

  

Treat Someone

Amazon.co.uk Gift Certificates--available in any amount from £5 to £500 With an Amazon.co.uk Gift Certificate, you can get them what they want (even if you don't know what that is).

›Learn more about Gift Certificates

  
Ad

Where's My Stuff?

Delivery and Returns

Need Help?

Your Recent History

  (What's this?)
You have no recently viewed items or searches.

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.

Look to the right column to find helpful suggestions for your shopping session.
Continue Shopping: Top Sellers
The Girl Who Played with Fire
The Girl Who Played with Fire by Stieg Larsson
4.5 out of 5 stars (72)£3.86
 Breaking Dawn (Twilight Saga)
Breaking Dawn (Twilight Saga) by Stephenie Meyer
4.1 out of 5 stars (460)£6.49
 The Girl with the Dragon Tattoo
The Girl with the Dragon Tattoo by Stieg Larsson
4.1 out of 5 stars (162)£3.99
 The Host
The Host by Stephenie Meyer
4.2 out of 5 stars (80)£3.86

amazon.co.uk Amazon Home
International Sites:  United States  |  Germany  |  France  |  Japan  |  Canada  |  China
Business Programs: Sell on Amazon  |  Fulfilment by Amazon  |  Join Associates  |  Join Advantage
Customer Service  |  Help  |  View Basket  |  Your Account
About Amazon.co.uk  |  Careers at Amazon
Conditions of Use & Sale |  Privacy Notice  © 1996-2009, Amazon.com, Inc. and its affiliates