Essential viewing for anyone interested in the UK independent label Creation.
Director Danny O'Connor has done a great job of making a documentary with enough content to interest fans and general viewers alike. Although for serious music heads and Creation spotters there's enough not included here for the film to be a bit carbohydrate heavy.
Good range of interviewees in the documentary - glad to see ex-Warners chief Rob Dickins included here (McGee's Elevation label was Warners funded) some funny moments from ex-Creation employees ("the first time I took an E was at work"), and the dude from the Jasmine Minks. Irvine Welsh's contributions would benefit from being cut down a bit - although he did record a b-side with Primal Scream once, his bits sound like general third party commentary and offer no new insight. Also - the film could do with some Gallagher comedy gold - anyone remember Noel's roflcopter Albarn impersonation inLive Forever [DVD] [2003
The film doesn't really go into enough detail about:
a) Contemporary independents in general - like El, Factory, Cherry Red, RT, 4AD, Mute, and their influence on the kid with the mad ginger Dylan hair.
b) Lesser known Creation acts: Mishka, Momus, Moonshake, Medicine, Medalark 11 - and that's just the Ms.
c) The truth behind the Oasis deal - were they signed to Sony or Creation?
d) The label's end - the film just kind of peters out into an amorphous cloud of Oasisness. Would have preferred some mad stories about the Kevin Rowland album.
All in all excellent film but not quite a classic - 4.5 stars rounded up to 5