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Winner of the Mojo Vision Award 2011, Upside Down is the definitive film about Creation Records, one of the world's most successful and colorful independent labels. This is the story of the rock n roll dream and its accompanying nightmares. Millions of sales on both sides of the Atlantic, near bankruptcy, pills, thrills, spats, prats, success, excess, pick me ups, breakdowns and of course some of THE defining music of the late 20th Century. This is the definitive and fully authorised story of the UK's most inspired and dissolute label, from the Jesus & Mary Chain at the Living Room to Oasis at Knebworth.
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Most Helpful Customer Reviews
13 of 14 people found the following review helpful
Format:DVD
Essential viewing for anyone interested in the UK independent label Creation.
Director Danny O'Connor has done a great job of making a documentary with enough content to interest fans and general viewers alike. Although for serious music heads and Creation spotters there's enough not included here for the film to be a bit carbohydrate heavy.
Good range of interviewees in the documentary - glad to see ex-Warners chief Rob Dickins included here (McGee's Elevation label was Warners funded) some funny moments from ex-Creation employees ("the first time I took an E was at work"), and the dude from the Jasmine Minks. Irvine Welsh's contributions would benefit from being cut down a bit - although he did record a b-side with Primal Scream once, his bits sound like general third party commentary and offer no new insight. Also - the film could do with some Gallagher comedy gold - anyone remember Noel's roflcopter Albarn impersonation inLive Forever [DVD] [2003]?
The film doesn't really go into enough detail about:
a) Contemporary independents in general - like El, Factory, Cherry Red, RT, 4AD, Mute, and their influence on the kid with the mad ginger Dylan hair.
b) Lesser known Creation acts: Mishka, Momus, Moonshake, Medicine, Medalark 11 - and that's just the Ms.
c) The truth behind the Oasis deal - were they signed to Sony or Creation?
d) The label's end - the film just kind of peters out into an amorphous cloud of Oasisness. Would have preferred some mad stories about the Kevin Rowland album.
All in all excellent film but not quite a classic - 4.5 stars rounded up to 5
Director Danny O'Connor has done a great job of making a documentary with enough content to interest fans and general viewers alike. Although for serious music heads and Creation spotters there's enough not included here for the film to be a bit carbohydrate heavy.
Good range of interviewees in the documentary - glad to see ex-Warners chief Rob Dickins included here (McGee's Elevation label was Warners funded) some funny moments from ex-Creation employees ("the first time I took an E was at work"), and the dude from the Jasmine Minks. Irvine Welsh's contributions would benefit from being cut down a bit - although he did record a b-side with Primal Scream once, his bits sound like general third party commentary and offer no new insight. Also - the film could do with some Gallagher comedy gold - anyone remember Noel's roflcopter Albarn impersonation inLive Forever [DVD] [2003]?
The film doesn't really go into enough detail about:
a) Contemporary independents in general - like El, Factory, Cherry Red, RT, 4AD, Mute, and their influence on the kid with the mad ginger Dylan hair.
b) Lesser known Creation acts: Mishka, Momus, Moonshake, Medicine, Medalark 11 - and that's just the Ms.
c) The truth behind the Oasis deal - were they signed to Sony or Creation?
d) The label's end - the film just kind of peters out into an amorphous cloud of Oasisness. Would have preferred some mad stories about the Kevin Rowland album.
All in all excellent film but not quite a classic - 4.5 stars rounded up to 5
4 of 4 people found the following review helpful
Format:DVD
I was very excited to watch this. I'm a massive fan of most of the bands in this movie. (My Bloody Valentine, Swervedriver, Jesus & Mary Chain, Oasis, Ride) I was left a bit disappointed.
I had a hard time understanding some of the dialog, especially a few parts in the beginning. I had headphones on, rewound the scene and CRANKED the audio and still couldn't make out 1/3 of the words being said a couple times.
The movie seemed to just jump from one album/band to another and the flow wasn't there for me. I didn't really follow the timeline and was confused by the direction.
I would've preferred to have seen more old and rare footage to make this more re-watchable. Why no early live performances? A live video of the above bands performing in small local venues would've been fantastic. Not a full concert but at least a full song.
As a fan of the label and genre I was glad I watched it but it wasn't compelling enough for me to suggest it to people not already fans of this sound.
I had a hard time understanding some of the dialog, especially a few parts in the beginning. I had headphones on, rewound the scene and CRANKED the audio and still couldn't make out 1/3 of the words being said a couple times.
The movie seemed to just jump from one album/band to another and the flow wasn't there for me. I didn't really follow the timeline and was confused by the direction.
I would've preferred to have seen more old and rare footage to make this more re-watchable. Why no early live performances? A live video of the above bands performing in small local venues would've been fantastic. Not a full concert but at least a full song.
As a fan of the label and genre I was glad I watched it but it wasn't compelling enough for me to suggest it to people not already fans of this sound.
3 of 3 people found the following review helpful
Format:DVD
I went to see this film with a friend (and big Creation fan) last night in Cardiff, what a great film. I have to confess to not knowing too much about the 90's indie scene, of course I knew about Oasis and Primal Scream, but the other names (The Loft, Teenage Fanclub, Ride and others) were new to me, and not really knowing the story wasn't expecting too much. How wrong I was, this was a fascinating account of a record label that clearly produced some of the most explosive music of its time, underpinned by a dedication to the rock and roll ethic both on music and in very day life. I had no idea about their role in Acid House movement or that they sold so many records - amazing for these self confessed drug fuelled party animals. Really well styled around grainy uber cool footage and some brilliant graphics, the interviews steer clear of commentators and sticks to the bands and those who worked at the label, which is a breath of fresh air. There are some really funny moments, especially when one of the bands bought a tank with their promotional budget to deliver their record to radio, and Noel Gallagher is witty and sincere. Its a great film and I already want to see it again!
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Most Recent Customer Reviews
Drugbore
Creation Records had several lives, initially starting out as a home for jangly guitar acts such as Biff Bang Bow, the Pastels and the Weather Prophets to finally ending up as the... Read more
Published 5 months ago by Brian Jones
upside down the creation records story dvd 2010
this dvd is a must if you loved or love indie music..the content is outstanding with the added bonus of people like gillespe(front man primal scream) giving their take on that... Read more
Published 6 months ago by indieman
Rock 'n' Roll Madness
I thought this was quite entertaining, but I'd read The Creation Records Story: My Magpie Eyes are Hungry for the Prize beforehand and some of the more amusing tales from that were... Read more
Published 6 months ago by Johns
Memories, memories...
I really enjoyed this, it reminded of all the music I loved growing up, Ride, Jesus & Mary Chain, Primal Screamm, My Bloody Valentine... Read more
Published 11 months ago by brightonsally
Upside Down - and a bit mixed up
This DVD aims to tell the story of Creation Records, home to such groundbreaking bands as The Jesus And Mary Chain, The House Of Love, Ride, My Bloody Valentine, Primal Scream,... Read more
Published 12 months ago by barbski
Indie for beginners
Like other comments on here I agree this is too fast. So fast in fact that they start fudging the timeline a bit around 1989 to make everything fit. Read more
Published 12 months ago by Zak Stargrinder
A must watch for all music fans
being below the age of 25 i had no real idea about the story of creation records and its ultimate demise however this documentary creates such a vivid image of the scenes that... Read more
Published 12 months ago by RossBis
An education in music
Went to see this film at the cinema with a group of friends. Being a massive Oasis fan I was interested in the subject but had little knowledge of many of the other bands on the... Read more
Published 13 months ago by J Michael
Amazing viewing!!
I watched this at the cinema and can't wait to see it again! This doc does and amazing job at telling the story of the wonderful and crazy world of Creation. You have to watch it!!
Published 13 months ago by Katie Hammond
too fast, too untidy
I know how diffucilt it can be to make a fatual documentary and am not trying to take anything away from from what otherwise is a genuine effort but, it views like a Douglas Hart... Read more
Published 13 months ago by scream fan
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