- Paperback: 142 pages
- Publisher: St. Martin's Griffin; Reissue edition (15 Dec 1994)
- Language English
- ISBN-10: 0312119119
- ISBN-13: 978-0312119119
- Product Dimensions: 20.9 x 14.2 x 1 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 1,203,400 in Books (See Top 100 in Books)
| ||||||||||||||||||||||||||||||
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Plus, get an extra £5 Gift Certificate when you trade in books worth £10 or more before June 30, 2012. Visit the Books Trade-In Store for more details. |
Product details |
More About the Author
Product Description
Synopsis
Book on advertising.
--This text refers to an out of print or unavailable edition of this title.
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organise and find favourite items. |
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Reviews
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Hardcover
If you've never worked in advertising, read this to have all your worst suspicions confirmed.
If you have worked in advertising, read this and laugh you head off as you are able to picture those you have worked with. Note however that you will require the ability to laugh at yourself - nobody is safe.
The book covers everything that was worst (and best) about advertising in its golden years. And everything that made it, for a time, THE career for anybody who wanted to go home every day wondering either how anyone could work in any other business or how anyone could stand another day in the business.
Delightfully observed, completely irreverent, eminently re-readable. And as good for you today as it's always been.
If you have worked in advertising, read this and laugh you head off as you are able to picture those you have worked with. Note however that you will require the ability to laugh at yourself - nobody is safe.
The book covers everything that was worst (and best) about advertising in its golden years. And everything that made it, for a time, THE career for anybody who wanted to go home every day wondering either how anyone could work in any other business or how anyone could stand another day in the business.
Delightfully observed, completely irreverent, eminently re-readable. And as good for you today as it's always been.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
9 reviews
22 of 22 people found the following review helpful
Big Ad Agencies Exposed!
1 April 2002
Format:Paperback
I was flattered while working in my first ad agency position when the accountant - a veteran of New York ad agencies - told me I would do very well on Madison Avenue. That lifestyle never appealed to me but I was intrigued enough to buy Up The Agency at the local Barnes & Noble. In a hilarious account from the author's own experiences and observations as a star advertising executive, Peter Mayle reveals the sordid inner workings, dysfunctionalities and shameless greed of the world's most mammoth ad agencies. Detailing the base instincts, typical thought processes and hidden agendas of account executives, art directors, copywriters, assistants and other agency personnel, as well as those of the clients, Mr. Mayle exposes with dire sarcasm how the quest for money, status and ego corrupt the agency-client relationship. The result is bland, ineffective, conservative advertising. But that's what the client wanted and the tradeoff is a second house in the Hamptons and a Porsche in the garage. Add Mr. Mayle's English heritage and it would be easy for those on the outside of the industry to miss much of the dry yet irresistibly funny humor.
In fact, I must confess that it was only last night that I dusted it off the shelf to send it to a friend considering a career in advertising that I realized how funny this book is. After flipping through a few pages describing how industry awards are judged (think Salt Lake City Olympics Pairs Figure Skating), and laughing heartily, I reread the entire book. Apparently, I missed most of the humor when I first read it ten years ago.
Up The Agency is a quick, fun and worthwhile read for anyone involved in advertising. From elaborate new business pitches and bloated entertainment expenses to excessive awards banquets and inflated egos, agency personnel, clients and vendors alike will enjoy dozens of all too true stories that will in all likelihood mirror many of their own experiences.
18 of 22 people found the following review helpful
A must read for anyone thinking of going into advertising.
23 Oct 1998
Format:Paperback
Peter Mayle has a hilarious style all his own. He leads you through the advertising business with his witty anecdotes and quirky analogies. When you reach the last page, you'll wish there were more!
2 of 2 people found the following review helpful
Very insightful; Fun; A Great Read
19 Jun 2009
Format:Paperback
It took me a little while to get warmed up to this book, but then I just couldn't put it down. As I read it I felt like a very insightful fly on the wall, as years of experience and experiences were downloaded in a very entertaining and boiled down manner. For people who like an insider view into various industries, or anyone trying to navigate the advertising world specifically, this is a must read.
I have Angela to thank for referring this to me at a Cocktail party at Ad:Tech San Francisco 2009 after I had mentioned my other favorite, Confessions of an Advertising Man.
Confessions of an Advertising Man
I have Angela to thank for referring this to me at a Cocktail party at Ad:Tech San Francisco 2009 after I had mentioned my other favorite, Confessions of an Advertising Man.
Confessions of an Advertising Man
Were these reviews helpful?
Let us know
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
