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Product Description
Product Description
Provides salespeople with information on hypnotic techniques and how to use them in sales presentations and script books to win the customer's trust and make sales.
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First Sentence
It is an indisputable fact that top salespeople use forms of indirect or conversational hypnosis to command attention, build trust, garner respect and confidence, to create unforgettable impressions and to close sales. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
It is an indisputable fact that top salespeople use forms of indirect or conversational hypnosis to command attention, build trust, garner respect and confidence, to create unforgettable impressions and to close sales. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
16 of 16 people found the following review helpful
Format:Paperback
I'm a compulsive sales technique collector, I love to explore other people's experience. I work in sales, in a highly technical and competitive market, selling is often a lengthy, multi-level consultative process. In my search I find too many books about selling focussing on the 'one-shot' sales cycle, appearing as a series of shallow tricks designed to hoodwink someone into saying 'Yes'. Double-glazing and used cars immediately spring to mind. Most of the guilty authors appear blissfully unaware they have missed what really makes their techniques work, the principles underlying neuro-linguistic programming (NLP). Worse than this if they do know, they don't explain it and thus perpetuate the myths about sales success. Moine and Lloyd get it right in this book, making the connection clear. They don't even worry about the distinction between simple and complex sales cycles, a major hang-up of mine for years. What I came to realise is the principles hold true no matter what your situation. I now believe I really understand many of the truisms associated with selling, most notably why 'people buy from people'. I have been energised by this book in my work (you can hear the content of this book in my everyday vocabulary) and also in my desire to learn more. An extremely good purchase, dog-eared already.
8 of 8 people found the following review helpful
Format:Paperback
Having worked in sales for 14 years and having studied Ericksonian hypnosis and NLP, I can honestly say that if you need to brush up your skills or want more insight into the selling process and Hypnosis this is the book for you!
The topics covered and information in this book can help anyone improve sales and most of the information is better presented than the information written in many Hypnosis manuals.
For the money you can't go wrong!
The topics covered and information in this book can help anyone improve sales and most of the information is better presented than the information written in many Hypnosis manuals.
For the money you can't go wrong!
8 of 8 people found the following review helpful
Format:Paperback
When I left school I was fortunate enough to work for a multinational company in their marketing department and learned many of the techniques in this superb book. This book brought all that back to me and I have been able to use the methods to increase our companies profits. Highly recommended.
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Most Recent Customer Reviews
A neat reframe of Ericksonian hypnosis
This book is a little bit different to your regular sales manual, offering a new angle, largely courtesy of Milton Erickson. Read more
Published 15 days ago by James Taylor
Informative, but ultimately corrupting.
I could use all manner of sales techniques compiled in this well written book, but the fact is I'd hate myself forever for being so incredibly manipulative with my customers. Read more
Published on 9 Jan 2010 by DonkeyDong
Don't Waste Your Money
Oh dear. I have tons of sales books, having studied the subject of selling for more than 25 years.
Selling is a skill that can be learned. Read more
Selling is a skill that can be learned. Read more
Published on 15 Aug 2008 by Eggbilly
Overpromises and doesn't quite deliver all the goods
It broadly mentions hypnotism and mentions selling techniques (some more generic than others), but doesn't quite make them click together. Read more
Published on 14 Jun 2008 by J. Alan
Learn how to use Ericksonian hypnosis in sales
This is a wonderful book designed for people who would like to learn how to apply Ericksonian hypnosis and Neuro-Linguistic Programming to sales. Read more
Published on 11 Feb 2008 by Laura De Giorgio
Brilliant exposition of the psychology of selling
This book applies Ericksonian hypnotic techniques to the interpersonal sales process. It covers developing rapport through pacing, using stories and metaphors, eliciting criteria... Read more
Published on 2 Oct 1998
A great book every sales person should read it!
The book explores hypnotic techniques, and the art of constructing stories to further your sales presentations. Read more
Published on 25 Mar 1998
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