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Unleashing the Ideavirus: Stop Marketing at People! Turn Your Ideas Into Epidemics by Helping Your Customers Do the Marketing for You. [Paperback]

Seth Godin
4.1 out of 5 stars  See all reviews (9 customer reviews)

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Book Description

1 Oct 2001
Seth Godin examines how companies like Napster and Hotmail have successfully launched idea viruses - a customer-to-customer dialogue. He offers a recipe to creating your own idea virus and shows how businesses can use idea virus marketing to succeed in a world that doesn't want to hear from traditional marketeers anymore.
--This text refers to an out of print or unavailable edition of this title.

Product details

  • Paperback: 234 pages
  • Publisher: Hyperion Books; Reprint edition (1 Oct 2001)
  • Language: English
  • ISBN-10: 0786887176
  • ISBN-13: 978-0786887170
  • Product Dimensions: 2.1 x 14 x 18.4 cm
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Bestsellers Rank: 1,358,579 in Books (See Top 100 in Books)

More About the Author

Seth Godin is the author of Tribes, The Dip, Purple Cow, All Marketers Are Liars and other international bestsellers that have changed the way business people think and act. He's the most influential business blogger in the world and consistently one of the twenty-five most widely read bloggers in the English language. He's also the founder and CEO of Squidoo.com and a very popular speaker. He lives in Westchester, New York.

Product Description

Amazon Review

Treat a product or service like a human or computer virus, contends online promotion specialist Seth Godin, and it just might become one. In Unleashing the Ideavirus, Godin describes ways to set any viable commercial concept loose among those who are most likely to catch it--and then stand aside as these recipients become infected and pass it along on to others who might do the same. "The future belongs to marketers who establish a foundation and process where interested people can market to each other", he writes. "Ignite consumer networks and then get out of the way and let them talk."

Godin believes that a solid idea is the best route to success in the new century, but one "that just sits there is worthless". Through the magic of "word of mouse", however, the Internet offers a unique opportunity for interested individuals to transmit ideas quickly and easily to others of like mind. Taking up where his previous book Permission Marketing left off, Godin explains in great detail how ideaviruses have been launched by companies such as Napster, Blue Mountain Arts, GeoCities, and Hotmail. He also describes "sneezers" (influential people who spread them), "hives" (populations most willing to receive them) and "smoothness" (the ease with which sneezers can transmit them throughout a hive). In all, an infectious and highly recommended read. --Howard Rothman --This text refers to an out of print or unavailable edition of this title.


Chris Meyerco-author, "Blur"Seth Godin has unique clarity about what's going on in marketing -- the futility of mass, the importance of contagion, the central role of permission. "Unleashing the Ideavirus" informs, instructs, and entertains. --This text refers to an out of print or unavailable edition of this title.

Inside This Book (Learn More)
First Sentence
Imagine for a second that you're at your business school reunion, trading lies and bragging about how successful you are and/or are about to become. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

Most Helpful Customer Reviews
17 of 17 people found the following review helpful
3.0 out of 5 stars Not Seth's Best 27 Nov 2003
Format:Paperback|Verified Purchase
Seth takes a whole book to tell you what you probably already know about "idea viruses" and the bits you didn't he could have told you in a few pages. It's not truely devoid of merit, it's just like many books of this sort, it doesn't tell you how to do something, which to be fair Godin says this much himself towards the end of the book, but it does give you those sparks... "Ah we could do something like that" or "We do have advocates who might be able to help".
The Idea Virus is guilty of rebranding other marketing ideas with cheesy new names, calling Advocates or Opinion Formers, Sneezers etc, but it is an easy to read book that does give some insight into why good ideas have worked.
It is not a book that for a few pounds investment will make you millions! - But it probably made him loads!
If you are studying business/marketing etc, then this book is great for providing "real world" examples.
A book of his that I'd really recommend is the Big Red Fez - which tells you how to make effective, marketing driven websites and it does tell you what to do.
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5 of 5 people found the following review helpful
5.0 out of 5 stars A must read for marketers 6 Oct 2002
With the proliferation of advertising and marketing messages, your target customers are over communicated, tuned out, and tired of the latest promotion gimmick. Instead of sending even more direct mail, spamming with e-mail, or spending big money on advertising schedules, look into the power of the word of mouth and how to influence customers today. Seth Godin has got it right, and put forth a framework to understand the tremendous marketing power from employing 'sneezers' to spread the word about your product. This is a must read for any marketer in today's economy.
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8 of 9 people found the following review helpful
5.0 out of 5 stars Another eye opener from Mr Godin 2 Oct 2000
By A Customer
Another eye opener from Mr Godin. Ideavirus is the follow up to Permission Marketing although in many ways its the precurser. The book analyses how companies can go about gaining permission from customers. Its conclusion is that companies must learn to empower their customer's to do their work for them. Seth identifies methods and recites examples of companies such as Hotmail, ICQ, Bluemountain and Napster that have built huge audiences without the use of expensive branding campaigns but through the use of viral marketing. If you want to find out more about the future of marketing and how sneezers fit into your campaigns then is book is an essential purchase.
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1 of 1 people found the following review helpful
4.0 out of 5 stars a exciting read and some very positive thinking 28 May 2007
I'll start by saying out of all of Seth's books my favourite still remains 'Free Prize inside'. It was also the first book of his I read, so maybe that made a difference.

however, I find his style of writing to be very entertaining, not preachy and full of enthusiasm from someone who obviously enjoys what he does.

Some of the anecdotes have cropped up before, but unlike other authors who write similar books, he is forgiven as the vast majority makes you think.

Some books pertain to have all the answers, this one gives you a helping hand along the way... I read books of this nature to get inspiration and ideas or how others have approached situations previously.

Seth's books are easy to read and very enjoyable.
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1.0 out of 5 stars Highly Repetitive 4 Oct 2011
Didn't know what to expect. My first godin's book. It's a "copycat" of Malcolm Glawell's The tipping point trying to make it a little bit more marketing looking. Repetitive, repetitive, repetitive. Tedious. and sometimes silly.
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