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Unlabel: Selling You Without Selling Out [Hardcover]

Marc Ecko
4.6 out of 5 stars  See all reviews (11 customer reviews)
RRP: 19.99
Price: 13.59 & FREE Delivery in the UK. Details
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Book Description

10 Oct 2013
Marc Ecko began his career by spray-painting t-shirts in the garage of his childhood home in suburban New Jersey. A graffiti artist with no connections and no fashion pedigree, he left the safety net of pharmacy school to start his own company. Armed with only hustle, sweat equity, and creativity, he flipped a $5,000 bag of cash into a global corporation now worth $500 million. Unlabel is a success story, but it's one that shares the bruises, scabs, and gut-wrenching mistakes that every entrepreneur must overcome to succeed. Through his personal prescription for success-the Authenticity Formula-Ecko recounts his many innovations and misadventures in his journey from misfit kid to the CEO. It wasn't a meteoric rise; in fact, it was a rollercoaster that dipped to the edge of bankruptcy and even to national notoriety, but this is an underdog story we can learn from: Ecko's doubling down on the core principles of the brand and his formula for action over talk are all lessons for today's entrepreneurs. Ecko offers a brash message with his inspirational story: embrace pain, take risks, and be yourself. Unlabel demonstrates that, like or not, you are a brand and it's up you to take control of it and create something authentic. Unlabel is a ground-breaking guide to channelling your creativity, finding the courage to defy convention, and summoning the confidence to act and be competitive in any environment.

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Product details

  • Hardcover: 304 pages
  • Publisher: Touchstone (10 Oct 2013)
  • Language: English
  • ISBN-10: 1451685300
  • ISBN-13: 978-1451685305
  • Product Dimensions: 23.7 x 19.4 x 2.7 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Bestsellers Rank: 28,329 in Books (See Top 100 in Books)

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Review

"No one has made STAR WARS cooler than ECKO. Marc's unique vision became a global force. This is the text book I wish I could have bought in college."--George Lucas

About the Author

Marc Ecko is the founder of Ecko Unlimited, a brand that extends to 5,000 stores in eighty countries. One of Details magazine's "Most Powerful Men Under 38," Ecko is the youngest member ever inducted into the board of directors of the Council of Fashion Designers of America. He is also the owner of Complex Media, a network of fifty websites featuring content on music, style, sports, and pop culture. Visit his website at MarcEcko.com.

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Customer Reviews

4.6 out of 5 stars
4.6 out of 5 stars
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Kindle Edition|Verified Purchase
Good read that provides a candid warts-and-all accounts of Marc Ecko's journey in the world of business, branding and self actualization.
Sometime a book on what not to do is just a informative if not more than the generic self-help guides.
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5.0 out of 5 stars This Book Will Unleash the REAL You 9 April 2014
Format:Hardcover|Verified Purchase
Having grown up wearing Ecko and seeing it everywhere, this book immediately interested me. Marc Ecko weaves the story of how he developed his passion for art and developed it into a billion dollar message while revealing all that he has learnt about building a personal brand. The lessons and the formula that he shares is really powerful and the book not only gives amazing advice throughout, it is also a really funny and interesting read.

As well as that, it is an amazing work of art and design. The pictures and artwork throughout the book illustrate the messsages and Marc's journey.

This book is the best I've read this year and I urge anyone - whether creative or business - to read this, take in the lessons and Unlabel and Unleash yourself onto the world!
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5.0 out of 5 stars Marc Ecko = legend 25 Mar 2014
Format:Hardcover|Verified Purchase
Marc Ecko has been an inspiration of mine for a number of years and this book only confirms his legendary status. If you have any thoughts of starting your own brand then you need this.
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5.0 out of 5 stars Inspiring tale of the ups and downs of success 22 Feb 2014
By Adam
Format:Kindle Edition|Verified Purchase
Has helped me to realise the path I need to take for my own brand and what I have to offer the world.
Great book great read
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4.0 out of 5 stars Good Read 8 Jan 2014
By Seye
Format:Hardcover|Verified Purchase
Interesting read, very pragmatic. It's a worthwhile purchase if you are a creative of any type or if you're just interested in reading about Marc Ecko's story.
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4.0 out of 5 stars A must read for budding entrepreneurs 18 Dec 2013
By Shakka
Format:Kindle Edition|Verified Purchase
"From the guts to the skin, from the skin to the world." is one of the phrases I now live by thanks to this book.

Nothing short of inspiring.
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