Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work - until now. This comprehensive, cross-disciplinary encyclopaedia of design pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20" rule to chunking, from baby-face bias to Occam's razor and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge.
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Most Helpful Customer Reviews
56 of 57 people found the following review helpful
Format:Hardcover|Amazon Verified Purchase
If you go to your local bookshop, and browse the section on Design books, you will see a selection of curiously bound offerings. But you will be very very hard pressed to find a book that genuinely covers design in a broad sense.
The problem, it seems, as manifested by places like The Design Museum, is that the concept 'design' has become equated with appearance. This narrow perspective allows designers to shirk the responsibilities they have to end users in the design process. All too often a newly graduated designer will seek to stamp their personality or ideas on a product, flagrantly disregarding the basic principles of design.
In one fell swoop, this book destroys any excuses designers may have. It is itself an elegant, highly accessible and successful example of good design. Each concept is covered in narrative, by reference and by example(s).
From Occam's Razor, Affordability, Hick's Law to many areas not immediately obvious, the breadth of the book is wonderful, and no subject is anything other than easily understood.
This coverage is no mean effort, and the beneficiaries cross all industries.
Mandatory reading and reference for anyone who calls themselves a designer.
22 of 22 people found the following review helpful
By A Customer
Format:Hardcover
absolutely brilliant, should be required reading for all design courses. Clear and concise delivery of design theory, matched with excellent real world examples, make this a must for all those studying design at any level. The theory will help you examine your own work and that of others in a more technically analitical way.
21 of 21 people found the following review helpful
By "stealthcow"
Format:Hardcover
I'm a student at University studying Graphic Design - I bought this bookon the off chance that it might have something relevant to my course init. I flipped through the book quickly and had learnt a huge amount within5 minutes - the book isnt targeted for my course but all the informationwill help me improve as a designer a huge amount. From learning aboutcolour to finding out about how people interpret what they see, this bookhas it all!
Whatever field of design your in, this book will definately be somethingyou will read and reread when thinking about how your next project willprogress! All I can say is buy it now!
Whatever field of design your in, this book will definately be somethingyou will read and reread when thinking about how your next project willprogress! All I can say is buy it now!
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Most Recent Customer Reviews
3.0 out of 5 stars
This is now the old version, the revised ed (Jan 2010) has more...
A great book, however this particular edition with 100 principles is now out of date and a revised edition, released Jan 2010, has an extra 25 design principles! Read more
Published on 12 Oct 2010 by Edward Lynch
5.0 out of 5 stars
Maybe not to be read cover to cover, but an absolute delight
I bought this from a recommendation in another book I was reading. I am no designer, but after reading A Whole New Mind by Dan Pink, I was inspired to look into the area. Read more
Published on 10 April 2009 by Richard Pascoe
4.0 out of 5 stars
Everything they never taught me at art school
At long last, something about making designs actually WORK in real life. Books and courses that inspire and show cutting edge trends and styles are great, but they shouldn't be the... Read more
Published on 10 Feb 2009 by A. Slater
1.0 out of 5 stars
Three strikes in one attempt..
If the authors knew anything /at all/ about usability, increasing appeal or design decisions, they would've come up with a significantly shorter title. Read more
Published on 6 Jun 2008 by Anders
5.0 out of 5 stars
Design with reason
A fantastic book that serves as an introducer to governing theories and principles in all aspects of design, from Gesalt to Fitt's Law laid out in a way that means the information... Read more
Published on 22 May 2007 by Mr. Lawrence Kitson
5.0 out of 5 stars
Simple and direct
Altough the aesthetics of this book are on the "cold" side and in may ways not in keeping with the information, I think that this is a super book. Read more
Published on 7 Mar 2007 by Frank Blank
5.0 out of 5 stars
Fantastic Book
This book is fantastic for all people who are either studying some kind of design subject at University (like myself) or even if you are already a designer. Read more
Published on 13 Dec 2006 by Mr. M. Moorhouse
5.0 out of 5 stars
All the concepts you'll ever refer to
This is a compendium of concepts, ideas, movements, buzzwords, that cover an enormous range - from Occam's Razor to the 80/20 rule - but which all contribute to design thinking. Read more
Published on 27 Sep 2006 by L. Pemberton
1.0 out of 5 stars
felt like being in primary school.
When i first opened this book I was shocked by the uniform layout and illustrations throughout the entire book. Read more
Published on 13 Sep 2006 by Mr. Mj Wilson
5.0 out of 5 stars
Essential reading for all designers
Universal Principles of Design, subtitled "100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design" is... Read more
Published on 14 July 2005 by David Watson
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