Buy Used
£9.40
FREE Delivery on orders over £10.
Used: Very Good | Details
Sold by Super Media
Condition: Used: Very Good
Comment: Fast delivery from Amazon! Qualifies for Prime Delivery and FREE standard delivery. Overnight, 2 day and International delivery available! Excellent Customer Service.. May not include supplements such as CD, access code or DVD.
Trade in your item
Get a £6.99
Gift Card.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design Hardcover – 2 Mar 2007


See all 2 formats and editions Hide other formats and editions
Amazon Price New from Used from
Hardcover
"Please retry"
£64.35 £6.60


Trade In this Item for up to £6.99
Trade in Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design for an Amazon Gift Card of up to £6.99, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Learn more

Product details

  • Hardcover: 224 pages
  • Publisher: Rockport Publishers Inc. (2 Mar. 2007)
  • Language: English
  • ISBN-10: 1592530079
  • ISBN-13: 978-1592530076
  • Product Dimensions: 2.5 x 2.5 x 2.5 cm
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Bestsellers Rank: 298,263 in Books (See Top 100 in Books)

More About the Authors

Discover books, learn about writers, and more.

Product Description

About the Author

William Lidwell is the Director of Design at Stuff Creators Design in Houston, Texas. He is author of the best-selling design book, "Universal Principles of Design," which has been translated into 12+ languages; Deconstructing Product Design, a social deconstruction of 100 classic products; and lecturer of two video series on design: "How Colors Affect You: What Science Reveals" available from The Great Courses, and "The Science of Logo Design" available from Lynda.com.William Lidwell writes, speaks, and consults on topics of design and engineering. He is the author of multiple books including the best-selling design book Universal Principles of Design, which has been translated into 16 languages. He lives in Houston, TX.William Lidwell writes, speaks, and consults on topics of design and engineering. He is the author of multiple books including the best-selling design book Universal Principles of Design, which has been translated into 16 languages. He lives in Houston, TX.

Inside This Book (Learn More)
Explore More
Concordance
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

Customer Reviews

4.1 out of 5 stars
Share your thoughts with other customers

Most Helpful Customer Reviews

56 of 57 people found the following review helpful By Mr. N. Moffatt on 11 May 2004
Format: Hardcover Verified Purchase
If you go to your local bookshop, and browse the section on Design books, you will see a selection of curiously bound offerings. But you will be very very hard pressed to find a book that genuinely covers design in a broad sense.
The problem, it seems, as manifested by places like The Design Museum, is that the concept 'design' has become equated with appearance. This narrow perspective allows designers to shirk the responsibilities they have to end users in the design process. All too often a newly graduated designer will seek to stamp their personality or ideas on a product, flagrantly disregarding the basic principles of design.
In one fell swoop, this book destroys any excuses designers may have. It is itself an elegant, highly accessible and successful example of good design. Each concept is covered in narrative, by reference and by example(s).
From Occam's Razor, Affordability, Hick's Law to many areas not immediately obvious, the breadth of the book is wonderful, and no subject is anything other than easily understood.
This coverage is no mean effort, and the beneficiaries cross all industries.
Mandatory reading and reference for anyone who calls themselves a designer.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
21 of 21 people found the following review helpful By "stealthcow" on 23 April 2004
Format: Hardcover
I'm a student at University studying Graphic Design - I bought this bookon the off chance that it might have something relevant to my course init. I flipped through the book quickly and had learnt a huge amount within5 minutes - the book isnt targeted for my course but all the informationwill help me improve as a designer a huge amount. From learning aboutcolour to finding out about how people interpret what they see, this bookhas it all!
Whatever field of design your in, this book will definately be somethingyou will read and reread when thinking about how your next project willprogress! All I can say is buy it now!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
22 of 22 people found the following review helpful By A Customer on 4 May 2004
Format: Hardcover
absolutely brilliant, should be required reading for all design courses. Clear and concise delivery of design theory, matched with excellent real world examples, make this a must for all those studying design at any level. The theory will help you examine your own work and that of others in a more technically analitical way.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
14 of 14 people found the following review helpful By "zero-3ma" on 12 Mar. 2004
Format: Hardcover
If you are looking for a solid design concept book. this is the one to buy.
This book explores a wide range of design principles from a range of industries, from web design to ergonomics. The easy to use layout structure of the information helps make this a strong reference point in any designers toolbox. Each section is split into spreads; on the left hand page is a concise and helpful explanation of a design principle, on the right a series of visual examples of how the principle has been and can be used.
This book will not provide a solution to all your design problems but will give you enough background knowledge to explore other avenues of design research.
All in all a very solid book and a recommended purchase.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
37 of 39 people found the following review helpful By David Watson on 14 July 2005
Format: Hardcover
Universal Principles of Design, subtitled "100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design" is essentially a directory of all those design terms and "buzz phrases" that you know you ought to know the meaning of. The authors have chosen 100 design ideas and concepts and devote a double-page spread to each. Concepts such as Ockham's Razor, Fibonacci Sequence, Iteration and Legibility (the basics that all designers must understand) are beautifully described and illustrated with excellent examples to illustrate each point.
This is a general design reference but the wide range of examples include websites, books, posters, technical illustartions and photographs. In each case the examples used are appropriate perfectly illustrate the topic. All students of design should read this book and all designers should at least consider it a check list for their own knowledge and understanding.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
3 of 3 people found the following review helpful By A. Slater on 10 Feb. 2009
Format: Hardcover
At long last, something about making designs actually WORK in real life. Books and courses that inspire and show cutting edge trends and styles are great, but they shouldn't be the only thing.

Buy this book if you want practical, solid, tried and tested, timeless wisdom that apply equally to eye-catching posters, car dashboards, beautiful artworks, office building layouts, websites, instruction manuals and in fact anything else that is ever used by a human being.

Don't buy it if you think that design books must never be more than "Here's what I think was high fashion a few months ago".

This book is almost everything I was disappointed not to be told at art school. It's practical, straight to the point, tried and tested principles that work. Most are properly scientifically tested, and some are built out of science first, then adapted into artistic principles that have since been shown to work.

Note 'principles', not 'techniques'. An important thing to know about this book is you need to think hard and fast to get the most out of it. This book does NOT patronise you by telling you how to do your job - it doesn't even presume to know what your job is. It gives you the facts, what each principle is, what the evidence/theory/background to the idea is, a few proven tips and pointers to get you thinking, and then gives a few illustrated examples. It's up to you to work out whether it applies and how to apply it to the job in hand.

Here's an example of one of my favourites, p38-39, 'Color'. It's a neat, crisp double page spread that explains the useful bits of colour theory in plain English. On the left, there's 5 simple, clear paragraphs.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews



Feedback