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3 of 3 people found the following review helpful:
4.0 out of 5 stars
A refreshing and engaging analysis - even for non americans!, 29 Sep 2006
This review is from: The United States of Europe: The New Superpower and the End of American Supremacy (Hardcover)
Given the general historical if not cultural disinterest of the US as regards Europe, this is a refreshingly frank analaysis of why Americans would do very well to pay attention to what is going on in the EU.
It's a book written by an American author and aimed principally at an American audience, and as such is very revealing about what the US - from government through businesses and corporations to individual citizens - knows and thinks about the EU, its member states and institutions. Reid explains that in some notable cases, major US corporations have seriously misunderstood or misjudged the EU with disatrous financial and reputational consequences.
In fact, so important is Europe as a market for American goods that it is the EU rules on product design, content and safety which have become standard in the US, even though the US own rules are less onerous.
The book is a cracking crtique of the conventional US attitude and is written in a lively engaging way. It is a very enjoyable read. However the author in my (admittedly European) view does make some mistakes of terminology and understanding which shows that a little extra research might have usefully been carried out. But this does not detract from the overall, important theme.
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13 of 15 people found the following review helpful:
5.0 out of 5 stars
Interesting Insight into American Psyche, 14 Dec 2004
This review is from: The United States of Europe: The New Superpower and the End of American Supremacy (Hardcover)
I bought this book at the airport in Boston, and whilst not a book that one would expect to read in a single sitting it really enthralled me. Being a European I found the insight into what American's thought about Europe very interesting, Mr Reid shows that whilst America is undeniably the world's military superpower they (the Americans) have not grasped the fact that economically they are no longer "top dog" I thoroughly recommend this book to anyone interested in politics, and or economics.
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2 of 2 people found the following review helpful:
3.0 out of 5 stars
Generally excellent read let down by glaring factual errors, 14 April 2008
T. R. Reid's analysis of the U.S. and Europe is a generally fascinating book, introducing the average reader to some of the inner workings of European organisations that might otherwise seem incomprehensible.
It suffers, however, by being full of mistakes, at least in one section: the chapter in which Reid discusses the Eurovision Song Contest as a force that unifies his so-called "Generation E" contains at least six glaring errors in as many pages, including such wonders as a 1997 British "girl group" that ripped off their skirts and won (the actual year of Katrina & the Waves' vitory), an Austrian winner in 1977 (it was France), and yet another supposed victory by a German group called the Orthopedic Stockings (who participated in 1998 and came seventh). He also mentions Ireland's five victories in six years (it was four in five), and amusingly suggests Eurovision was once held in Manchester (presumably mistaking it for Birmingham).
I recognise that this is a small part of the book, and not one that really 'matters', as such, but it makes me wonder - if it's full of mistakes in this section, how can I be sure the rest of the material hasn't been as poorly researched?
In short, I was disappointed that something so well written could prove to be so unreliable. A little fact-checking would have gone a long way and saved Reid from the potential embarrassment of his European readers picking up on these minor glitches that nonetheless undermine the value of the whole.
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