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Understanding Viral Marketing in a Week
Richard Perry (Author), Andrew Whittaker (Author) Average Customer Review:   (4)
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Product Description
Viral marketing is not just about spam email, as most people tend to think. It is about how some ideas, products, messages and behaviours spread like viruses, for example in the cases of Pokemon, Hotmail and even yoyos in the school playground. This text concerns itself with how through creative... Read More |
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