- Paperback: 96 pages
- Publisher: Hodder Arnold (31 July 2002)
- Language English
- ISBN-10: 0340849045
- ISBN-13: 978-0340849040
- Product Dimensions: 19.4 x 12.8 x 1.2 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (4 customer reviews)
- Amazon Bestsellers Rank: 757,535 in Books (See Top 100 in Books)
- See Complete Table of Contents
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More About the Author
Product Description
Product Description
Viral marketing is not just about spam email, as most people tend to think. It is about how some ideas, products, messages and behaviours spread like viruses, for example in the cases of Pokemon, Hotmail and even yoyos in the school playground. This text concerns itself with how through creative marketing, these viruses can be started in order to greatly benefit the products they relate to, without the marketing budgets of Nike or Coca-Cola.
About the Author
Richard Perry's experience includes global branding programmes and integrated marketing initiatives for a number of large, international accounts. He is currently a Business Development Director for Gyro Marketing Agency. Andrew Whittaker currently works for online marketing specialists DS.Emotion, developing integrated programmes which build a sustainable competitive advantage and demonstrate real return on investment for both business and consumer brands.
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Customer Reviews
Most Helpful Customer Reviews
6 of 7 people found the following review helpful
Format:Paperback
After university I thought I'd never voluntarily pick up a text book again. I was wrong! This book is designed to take you through the principles of viral marketing over a week, but I read it in one sitting! It really was that good!
It covers all the ground you need to start thinking seriously about tackling the web as a marketing communication tool. There are lots of good e-marketing examples, many of which you will have received yourself, which gives depth to the points made. It provides many good ideas for improving the 'word-of-mouth' phenomenon on the internet and avoids all the heavy jargon of many other text books. I even passed it onto my boss to read...
Everyone should read these 'in a week' books even if they think they know all about the subject matter. Go on, surprise yourself!
Format:Paperback
Once again, Andrew Whittaker has taken a complex subject and brought it to life with practical advice and examples which should help any marketer include it effectively in their plans.
Format:Paperback
Thought this book was excellent.
Andrew has really captured the essence of the Viral Marketing concept and provides readers with excellent insight and creative stimulus.
Recommended.
Andrew has really captured the essence of the Viral Marketing concept and provides readers with excellent insight and creative stimulus.
Recommended.
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