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"This is an excellent textbook that provides a very useful summary of key works in the field of strategic management, making full use of corporate examples taken from a wide range of sources and countries that bring theory to practice for students and researchers."--Sajjad Jasimuddin, AberystwythUniversity
Product Description
The second edition of Understanding Strategic Management continues to build upon the strengths of the first edition with its excellent writing style, ability to convey complex information in a clear manner, the use of analysis, relevant up-to-date case material and coverage of different perspectives in strategic management. With an emphasis on providing students with the essential tools of analysis, the second edition also links material in the textbook far more closely with the Online Resource Centre (ORC). This also hosts additional quantitative material, which is signposted throughout the textbook. This edition includes coverage of strategy relating to the public sector, complete with public sector examples. Online Resource Centre: The Online Resource Centre (ORC) accompanying the text provides all the teaching and learning materials needed to support each chapter, removing the need for lecturers to look for additional seminar and test materials, and giving students the resources they need to check and build upon their understanding. Seminar activities can be based around the additional online case studies with suggested answers, and students can test themselves using online multiple choice questions with feedback and internet exercises which build on the analysis in each chapter. The new edition has a far greater integration between the textbook and the online material with a new Tools and Techniques feature which links to more quantitative material hosted on the ORC, and a brand new Key Work feature which provides more in-depth information online. These new features add depth and detail to the content without adding to the books page extent. For students: Tools and Techniques; links from the text to more quantitative material to enable students to delve deeper into this field Key Work; offers additional detail to enable a deeper understanding and broader knowledge of interesting aspects of Strategic Management Multiple choice questions, Abstracts of journal articles, Resource box; offers a comprehensive list of resources, websites, and material you will find useful for further study in Strategic Management Internet exercises, Flashcard glossary. For lecturers: PowerPoint lecture slides, Diagrams and tables, Test bank, Answers to some discussion questions, Further case material; including 3 brand new short cases and 2 new long cases, specifically written to support the text, and supported by questions for students.
Inside This Book
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First Sentence
What is strategy? Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index
What is strategy? Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Paperback
Anthony Henry has written a wonderful book. It does what it says and actually makes you understand what Strategic Management is all about. In fact, I almost use this book as a reference book. I am struggling to get through Richard Lynch's book since it's on my exam curriculum, but I MUCH prefer this one. It is written in a nice and varied language and does not have all the dreadful lists and bullets that you find in Lynch's book. The cases are nice as well and help you understand the chapters. Thanks to Henry I have changed my opinion about Strategic Management and I don't find it boring anymore. The website is excellent with lots of study tools. I am now feeling much more confident about this subject, and I hope I will pass my exam in January thanks to this amazing book.
Format:Paperback|Amazon Verified Purchase
At first i was unsure due to the price of the book but i am glad i made the purchase as the book is an excellent source of reference for the course i am currently studying. If you are studying business or management at degree level then this book is for you. It is full of information invaluable for study and although i am only two months into my degree course in business, it has been extremely useful to me and others on the course.
Format:Paperback
It is terrible. I have godt a copy of the book!!!!!
It is a COPY not original and it is imposible to read it because text is to weak on the paper, and pictures are not visible.
I am very disappointed and feel that you have make a fool of me.
Sabina
It is a COPY not original and it is imposible to read it because text is to weak on the paper, and pictures are not visible.
I am very disappointed and feel that you have make a fool of me.
Sabina
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