- Paperback: 480 pages
- Publisher: OUP Oxford (6 Dec 2007)
- Language English
- ISBN-10: 0199288305
- ISBN-13: 978-0199288304
- Product Dimensions: 24.4 x 18.8 x 2.4 cm
- Average Customer Review: 3.2 out of 5 stars See all reviews (4 customer reviews)
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Amazon Bestsellers Rank:
95,645 in Books (See Top 100 in Books)
- #33 in Books > Business, Finance & Law > Economics > Econometrics
- See Complete Table of Contents
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More About the Author
Product Description
Product Description
Understanding Strategic Management is the perfect introduction to this subject. It explains, analyses, and evaluates important strategic concepts within 12 concise chapters. It's packed with real life examples, including fascinating case studies on companies such as Apple, Tesco, Gillette, and Virgin. Through this approach, Understanding Strategic Management helps readers new to strategy to see how theoretical concepts are actually applied in the real world of business. This very readable book will take you through all the key stages of strategic management: analysis, formulation, and implementation. Classic subjects such as industry analysis and strategic leadership are thoroughly investigated, alongside contemporary issues such as corporate governance and globalization. Concepts, models, and frameworks are rigorously evaluated, encouraging readers to think critically, and to appreciate the different perspectives in the field. The emphasis of the book is on helping you gain the tools of analysis essential for understanding the competitive and internal environments that organisations face. This makes Understanding Strategic Management a practical, student-friendly textbook that really brings the subject to life. Online Resource Centre The Online Resource Centre accompanying this text provides all the teaching and learning materials needed to support each chapter, removing the need for lecturers to look for additional seminar and test materials, and giving students the resources they need to check and build upon their understanding. Seminar activities can be based around the additional online case studies with suggested answers, whilst a suite of video clips matching the core concepts explored in the book help bring the subject to life and add a useful teaching tool to the textbook package. Additional explanations on topics from the book are included on the website, providing detailed discussions and in-depth explanations if needed, without detracting from the accessible writing style and unduly increasing the length of the book. Students' progress and understanding can be tracked using an online Test Bank of 240 questions offering immediate answers that can be customised and loaded on to the university's VLE. Students can test themselves using online multiple choice questions with feedback and internet exercises which build on the analysis in each chapter. A 'Skills Box' of resources, weblinks to useful journals and organisations, and abstracts of key articles provides a quick resource for further research.
Inside This Book
(Learn More)
First Sentence
What is strategy? Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index
What is strategy? Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful:
5.0 out of 5 stars
This book could save your (academic) life!,
By
This review is from: Understanding Strategic Management (Paperback)
Anthony Henry has written a wonderful book. It does what it says and actually makes you understand what Strategic Management is all about. In fact, I almost use this book as a reference book. I am struggling to get through Richard Lynch's book since it's on my exam curriculum, but I MUCH prefer this one. It is written in a nice and varied language and does not have all the dreadful lists and bullets that you find in Lynch's book. The cases are nice as well and help you understand the chapters. Thanks to Henry I have changed my opinion about Strategic Management and I don't find it boring anymore. The website is excellent with lots of study tools. I am now feeling much more confident about this subject, and I hope I will pass my exam in January thanks to this amazing book.
4.0 out of 5 stars
Book review,
By
This review is from: Understanding Strategic Management (Paperback)
At first i was unsure due to the price of the book but i am glad i made the purchase as the book is an excellent source of reference for the course i am currently studying. If you are studying business or management at degree level then this book is for you. It is full of information invaluable for study and although i am only two months into my degree course in business, it has been extremely useful to me and others on the course.
1.0 out of 5 stars
Understanding Strategic Management - book is copy,
This review is from: Understanding Strategic Management (Paperback)
It is terrible. I have godt a copy of the book!!!!!
It is a COPY not original and it is imposible to read it because text is to weak on the paper, and pictures are not visible. I am very disappointed and feel that you have make a fool of me. Sabina
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