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Joinson begins the book with a brief look at other technologies for communication: including ham radio, the telephone and the telegraph. This set up the rest of the book nicely - one of his main points seems to be that there's much to learn from other, earlier behaviours if we aren't to reinvent the wheel when it comes to the Internet.
Then there's a chapter on theory - which I found interesting and detailed, but that I can imagine maybe won't interest those more interested in a 'pop' psychology read. And then the real meat of the book: A series of chapters that cover most Internet behaviours (take you pick from relationships, addiction, communities, mental health and counselling, web behaviour and others). Joinson takes these topics and looks at both positive and negative research results, and concludes that you can't have one without the other. His final chapters, especially the last one on the design of future technologies, are a must read for anyone sick of mobile phones that are counter-intuitive, or so-called 'content providers' (who come in for a pretty rough time).
If you've always wondered about what psychology has to offer Internet behaviour, this book is good start at getting an answer.
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