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Understanding Popular Culture [Paperback]

John Fiske
4.0 out of 5 stars  See all reviews (1 customer review)

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Paperback, 24 Aug 1989 --  
There is a newer edition of this item:
Understanding Popular Culture Understanding Popular Culture 4.0 out of 5 stars (1)
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Book Description

24 Aug 1989 0415078768 978-0415078764 New edition
In this companion volume to Reading the Popular, Fiske presents a radical theory of what it means for culture to be popular.

Product details

  • Paperback: 224 pages
  • Publisher: Routledge; New edition edition (24 Aug 1989)
  • Language: English
  • ISBN-10: 0415078768
  • ISBN-13: 978-0415078764
  • Product Dimensions: 22.1 x 13.8 x 1.4 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 819,967 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description


...well-written and accessible. Making the difficult seem easy is Fiske's great talent. No introductory reading list in the field would be complete without a Fiske.'

About the Author

John Fiske is Professor Emeritus in the Department of Communication Arts at the University of Wisconsin-Madison, USA.

--This text refers to an alternate Paperback edition.

Inside This Book (Learn More)
First Sentence
Of 125 students of mine, 118 were, on the day that I asked, wearing jeans. Read the first page
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6 of 6 people found the following review helpful
4.0 out of 5 stars A good introduction to popular culture 19 Mar 2001
By A Customer
John Fiske presents a no nonsense approach to the theories of popular culture - all written with good humour and in a manner which a complete novice to the subject of popular culture would understand. Fiske draws on examples from both sides of the Atlantic, in particular, the USA and the UK in making his concepts easier to understand. Who else could compare jeans to the contradictions in popular culture?
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Amazon.com: 5.0 out of 5 stars  2 reviews
16 of 19 people found the following review helpful
5.0 out of 5 stars True intellectual at work 30 Sep 1999
By A Customer - Published on Amazon.com
Fiske is one of the few intellectuals considering the media in an easily accessible way whose work doesn't fall into the boring, and woefully inadequate school of 'the media is making every child a killer' stupidity. He carefully and with relevance examines just how media audiences use media texts to produce what we want from them: we are not as controlled by the evil corporate powers as much as either they or knee-jerk reactionary critics would like us to believe. A thoroughly well written and engaging read, and one that will challenge your mind in great ways
5.0 out of 5 stars I love this book 30 Jun 2013
By K. Ellis - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
I first read Fiske in 1996 as a first year student studying "English". I doubt that type of degree would exist anymore but fiske's analysis of jeans is as insightful as ever. I experienced many lightbulb moments reading this book in its entirety. His explanation of the "producerly text" has reconciled my love of popular culture with my disappointment with the way it reproduces the dominant ideology.
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