In this companion volume to Reading the Popular, Fiske presents a radical theory of what it means for culture to be popular.
Understanding Popular Culture
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Review
...well-written and accessible. Making the difficult seem easy is Fiske's great talent. No introductory reading list in the field would be complete without a Fiske.'
About the Author
John Fiske is Professor Emeritus in the Department of Communication Arts at the University of Wisconsin-Madison, USA.
--This text refers to an alternate Paperback edition.
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First Sentence
Of 125 students of mine, 118 were, on the day that I asked, wearing jeans. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index
Of 125 students of mine, 118 were, on the day that I asked, wearing jeans. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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6 of 6 people found the following review helpful
By A Customer
Format:Paperback
John Fiske presents a no nonsense approach to the theories of popular culture - all written with good humour and in a manner which a complete novice to the subject of popular culture would understand. Fiske draws on examples from both sides of the Atlantic, in particular, the USA and the UK in making his concepts easier to understand. Who else could compare jeans to the contradictions in popular culture?
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15 of 18 people found the following review helpful
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True intellectual at work
30 Sep 1999
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- Published on Amazon.com
Format:Paperback
Fiske is one of the few intellectuals considering the media in an easily accessible way whose work doesn't fall into the boring, and woefully inadequate school of 'the media is making every child a killer' stupidity. He carefully and with relevance examines just how media audiences use media texts to produce what we want from them: we are not as controlled by the evil corporate powers as much as either they or knee-jerk reactionary critics would like us to believe. A thoroughly well written and engaging read, and one that will challenge your mind in great ways
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