Understanding the Older Consumer
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Review
"My recommendation is to buy the book if you are interested in research concernin over-50s consumers....with references dating back to 1920, with almost 80 percent of those references dating between 1974 and 1993 and, finally, with those references including nearly every prominent consumer behavior researcher in the USA and the UK during those years, the book is definitely a "must-have" for current researchers in the field."
-"Journal of Consumer Marketing
"Extensive references cited at the end of this book enhance this valuable source for those interested in advertising and marketing and psychology."
-"Choice
--This text refers to an out of print or unavailable edition of this title.
-"Journal of Consumer Marketing
"Extensive references cited at the end of this book enhance this valuable source for those interested in advertising and marketing and psychology."
-"Choice
--This text refers to an out of print or unavailable edition of this title.
Review
"My recommendation is to buy the book if you are interested in research concernin over-50s consumers....with references dating back to 1920, with almost 80 percent of those references dating between 1974 and 1993 and, finally, with those references including nearly every prominent consumer behavior researcher in the USA and the UK during those years, the book is definitely a "must-have" for current researchers in the field."
-"Journal of Consumer Marketing
"Extensive references cited at the end of this book enhance this valuable source for those interested in advertising and marketing and psychology."
-"Choice
-"Journal of Consumer Marketing
"Extensive references cited at the end of this book enhance this valuable source for those interested in advertising and marketing and psychology."
-"Choice
Inside This Book
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First Sentence
Changing demographic profiles in modern industrialised countries mean that increasing proportions of their populations will fall into older age bands, above the age of 50. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Changing demographic profiles in modern industrialised countries mean that increasing proportions of their populations will fall into older age bands, above the age of 50. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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