Understanding the Global Spa Industry: Spa Management
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Product Description
Product Description
The spa industry is currently the fastest growing segment of the hospitality and leisure industry with revenues exceeding those from amusement parks, box office receipts, vacation ownership gross sales and ski resort ticket sales.
Understanding the Global Spa Industry is the first book to examine management practices in this industry and offers a groundbreaking and comprehensive approach to global spa management, covering everything from the beginnings of the industry through to contemporary management and social and ethical issues.
With contributions from internationally renowned business leaders, practitioners and academics, this unique book is packed with case studies, examples and advice for all those working in, and studying, the international spa industry.
Understanding the Global Spa Industry brings an analytic lens to the spa movement, examining past, current and future trends and the potential for shaping wellness and health services in the 21st century.
. Spa services and the development of the spa business from its historical beginnings to the size of the market today.
. Business development and planning, spa operations and business models.
. Spa products and technologies, retailing and the application of branding and marketing strategies.
. Infrastructure, design and environmental issues including sustainability and social and environmental benchmarking.
. Human resources issues from education and training to professional and regulatory issues and professional and corporate ethics and values.
Understanding the Global Spa Industry is the first book to examine management practices in this industry and offers a groundbreaking and comprehensive approach to global spa management, covering everything from the beginnings of the industry through to contemporary management and social and ethical issues.
With contributions from internationally renowned business leaders, practitioners and academics, this unique book is packed with case studies, examples and advice for all those working in, and studying, the international spa industry.
Understanding the Global Spa Industry brings an analytic lens to the spa movement, examining past, current and future trends and the potential for shaping wellness and health services in the 21st century.
. Spa services and the development of the spa business from its historical beginnings to the size of the market today.
. Business development and planning, spa operations and business models.
. Spa products and technologies, retailing and the application of branding and marketing strategies.
. Infrastructure, design and environmental issues including sustainability and social and environmental benchmarking.
. Human resources issues from education and training to professional and regulatory issues and professional and corporate ethics and values.
About the Author
Edited by Gerry Bodeker, Senior faculty member in public health, University of Oxford Medical School, Research Associate at the Oxford Centre for International Development and Adjunct Professor of Epidemiology, Columbia University, New York, NY, USA; and Marc Cohen, Professor & Head of Department of Complementary Medicine, RMIT University, Melbourne, Australia
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2 reviews
3 of 4 people found the following review helpful
Well done
27 May 2009
Format:Paperback|Amazon Verified Purchase
This book, from the trustworthy Butterworth-Heinemann publishers, is the most comprehensive guide I have found on spa management and marketing. It is equally useful as a college textbook or an industry reference guide.
It is a shame that the method of packaging this book resulted in a wrinkled delivery that affected all 466 pages(it was just stuffed in an envelop rather than the usual quality boxing of Amazon purchases) but that doesn't take away from the value of the information contained. It's condition, however, would degrade its cost if this were a used book - and for the cost of a new book, its condition is a disappointment.
It is a shame that the method of packaging this book resulted in a wrinkled delivery that affected all 466 pages(it was just stuffed in an envelop rather than the usual quality boxing of Amazon purchases) but that doesn't take away from the value of the information contained. It's condition, however, would degrade its cost if this were a used book - and for the cost of a new book, its condition is a disappointment.
1 of 2 people found the following review helpful
goodayspa
30 Sep 2009
Format:Paperback|Amazon Verified Purchase
This is a great book as a spa biginner to learn. I recomend this book.
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