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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation: 1 [Paperback]

Damian Ryan , Calvin Jones
4.6 out of 5 stars  See all reviews (16 customer reviews)
RRP: 19.99
Price: 17.99 & FREE Delivery in the UK. Details
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Product Description


"One of the most comprehensive yet easy-to-read books on digital marketing available." (The Marketer)

Book Description

Understanding Digital Marketing is a practical guide to web marketing, the rules of new media and researching the new generation of digital consumers. It covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, customer engagement and digital marketing strategies.

About the Author

Damian Ryan is a digital media and marketing expert who has been working at the forefront of the media industry for 27 years. He established the first digital agency in the United Kingdom and Ireland in 1997 before moving into corporate finance as a digital media specialist. He is now a founding partner of Mediaventura.com.

Calvin Jones is a freelance writer who is already widely recognized as an authoritative and knowledgeable commentator in the emerging world of digital marketing.They are both the authors of The Best Digital Marketing Campaigns in the World (also published by Kogan Page).

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