"One of the most comprehensive yet easy-to-read books on digital marketing available." (The Marketer
"This is the best book I've seen on Digital Marketing. Without doubt it has been a worthwhile investment for me in my career as a marketing executive for my organisation." (Amazon reviewer (about previous edition) 2012-04-22)
Harness the power of digital media to achieve the utmost success in business, both now and in the future, with this bestselling guide to digital marketing channels and strategy.