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"One of the most comprehensive yet easy-to-read books on digital marketing available." (The Marketer)
Understanding Digital Marketing is a practical guide to web marketing, the rules of new media and researching the new generation of digital consumers. It covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, customer engagement and digital marketing strategies.See all Product Description
Great for an 'Understanding' short on practical tips. Would have liked more strategy and template examples to use for myselfPublished 8 months ago by Stephen Dixon
This book has taught me everything about marketing online as this helped me with my course and especially as I want to do a Top-Up in Marketing Management, therefore pursuing a... Read morePublished 20 months ago by Sami
This is a great synopsis of the digital marketing sector and the best overview I've seen to date. Clear, easy to read and I wish I had this when I started out in the industry. Read morePublished 24 months ago by Berkshiremama
A good comprehensive overview into the world of digital marketing. Started a new job and this has helped me the basics.Published on 12 Oct. 2013 by Theduke
Exactly right in every way. Simple, informative, well laid out. Just get it, read it and apply it. two more words needed apparently. here's seven.Published on 10 Jun. 2013 by Andrew Curran