Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.
Understanding Digital Marketing
and over 1.5 million other books are available for Amazon Kindle . Learn more
| |||||||||||||||
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Visit the Books Trade-In Store for more details. Learn more. |
Book Description
Frequently Bought Together
Product details
Would you like to update product info or give feedback on images?
|
More About the Authors
Discover books, learn about writers, and more.
Product Description
Review
"One of the most comprehensive yet easy-to-read books on digital marketing available." (The Marketer )
Book Description
Understanding Digital Marketing is a practical guide to web marketing, the rules of new media and researching the new generation of digital consumers. It covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, customer engagement and digital marketing strategies.
Inside This Book
(Learn More)
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
Most Helpful Customer Reviews
4 of 4 people found the following review helpful
Format:Paperback
Brief Review:
Good quality advice. Easy to understand and comprehensive.
Recommendation:
Buy it.
Longer Review:
If you're looking for a good overview of digital marketing then there are few better books to start with than this one by Damian Ryan and Calvin Jones.
They waste no time in giving you loads of useful information on a wide range of topics. They start (very briefly) with how the Internet came about and then move on to the following topics:
- Strategy
- Digital Overview
- Search Marketing
- Web Analytics
- Email Marketing
- Social Media
- Online PR
- Affiliate Marketing
- Mobile Marketing
They then finish the book by looking forward in time and trying to work out, 'what's next' (if we only knew).
The book is surprisingly good. The text is engaging and simple to read. This is not a 'techie book'. Each chapter starts with a 'Chapter Pledge' and then breaks down each topic into easy to digest chunks.
There are also plenty of case studies that are used to illustrate key points in the book and demonstrate how a certain marketing tactic was applied.
Minor Criticisms
The book is an introductory text. It is, therefore, fairly basic in its treatment of the overall subjet matter (digital marketing). So, if you've got any experience in this field, you might find it a little too simplistic. However, even if you are experienced, you may pick up some intro knowledge to areas that you're unfamiliar with e.g. if you're an SEO person, you may learn something about Email Marketing for example.
The other problem, of course, with digital, is that it all moves so fast. Whilst this is the second and revised edition, there are already parts of the book that feel a little dated (even though this book was reprinted twice in 2012!).
Nevertheless, these criticisms aside, I really like this book. I didn't learn a great deal but it's a book I recommend to people attending my training courses. And it's a book I'd recommend to you if you're looking to get quickly up-to-speed with digital marketing.
Good quality advice. Easy to understand and comprehensive.
Recommendation:
Buy it.
Longer Review:
If you're looking for a good overview of digital marketing then there are few better books to start with than this one by Damian Ryan and Calvin Jones.
They waste no time in giving you loads of useful information on a wide range of topics. They start (very briefly) with how the Internet came about and then move on to the following topics:
- Strategy
- Digital Overview
- Search Marketing
- Web Analytics
- Email Marketing
- Social Media
- Online PR
- Affiliate Marketing
- Mobile Marketing
They then finish the book by looking forward in time and trying to work out, 'what's next' (if we only knew).
The book is surprisingly good. The text is engaging and simple to read. This is not a 'techie book'. Each chapter starts with a 'Chapter Pledge' and then breaks down each topic into easy to digest chunks.
There are also plenty of case studies that are used to illustrate key points in the book and demonstrate how a certain marketing tactic was applied.
Minor Criticisms
The book is an introductory text. It is, therefore, fairly basic in its treatment of the overall subjet matter (digital marketing). So, if you've got any experience in this field, you might find it a little too simplistic. However, even if you are experienced, you may pick up some intro knowledge to areas that you're unfamiliar with e.g. if you're an SEO person, you may learn something about Email Marketing for example.
The other problem, of course, with digital, is that it all moves so fast. Whilst this is the second and revised edition, there are already parts of the book that feel a little dated (even though this book was reprinted twice in 2012!).
Nevertheless, these criticisms aside, I really like this book. I didn't learn a great deal but it's a book I recommend to people attending my training courses. And it's a book I'd recommend to you if you're looking to get quickly up-to-speed with digital marketing.
10 of 11 people found the following review helpful
By TJ
Format:Paperback
This is the best book I've seen on Digital Marketing. Without doubt it has been a worthwhile investment for me in my career as a marketing executive for my organisation. So much less hassle than having to sit through hours of boring classroom lectures - several days going backwards and forwards on the bus to work with this trusty tool in my hand has made me informed and up to speed with the whole world of digital marketing. Nice one boys!!!!!
1 of 1 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
Took a few working days to come but it was quick and easy to order. Was nice and new book, helped me out with my exam
Would you like to see more reviews about this item?
›
Go to Amazon.com to see all 4 reviews
5.0 out of 5 stars
Were these reviews helpful?
Let us know
Most Recent Customer Reviews
5.0 out of 5 stars
A CLEAR, CONCISE AND UNDERSTANDABLE ANALYSIS
Digital Marketing is adding exciting new dimensions to the now well known and much used principles and practices of marketing. Read more
Published 6 days ago by Claire F. Raick
5.0 out of 5 stars
excellent book very well written 'really handy with Digital marketing.
I was impressed with the book, it grasps your attention from the first chapter. If you want to improve your online shop that's the book for you.
Published 11 days ago by Nikolaos Lodakis
5.0 out of 5 stars
Great insight into the online world of marketing
A great book and a great read really, has really given me new ideas about how to develop my business online. Read more
Published 1 month ago by joeptsearle
5.0 out of 5 stars
Excellent
Covers all the main channels with plenty of examples and suggestions that you can implement. If you're looking for a complete intro to digital marketing, this is it.
Published 2 months ago by Languagelover
4.0 out of 5 stars
Digital marketing
Great buy to get to know the basics of digital marketing ,even good for a small company who's looking to conquer the digital space .
informative, simple , and very practical . Read more
informative, simple , and very practical . Read more
Published 2 months ago by Dulashini
3.0 out of 5 stars
Very basic concepts
This book is very basic, if you have even a basic knowledge of web marketing you may already have outgrown what this book has to offer. Read more
Published 4 months ago by Cal
5.0 out of 5 stars
Great for Students!
I bought this book to help with my dissertation topic and as a student it has really helped me to understand digital marketing as it is up to date and covers all areas. Read more
Published 4 months ago by Steph F
5.0 out of 5 stars
Great book and an excellent read
I bought this book to get me up to speed on the fast changing internet marketing strategies. Always covers the usual, which is difficult to get into, but there are some nuggets in... Read more
Published 6 months ago by GymSavy
Customer Discussions
|
This product's forum
Search Customer Discussions
|
Related forums
|
Listmania!
Look for similar items by category
- Books > Business, Finance & Law > E-Commerce > E-business
- Books > Business, Finance & Law > E-Commerce > E-commerce
- Books > Business, Finance & Law > E-Commerce > Web Marketing
- Books > Business, Finance & Law > Management > Distribution > Retail
- Books > Business, Finance & Law > Sales & Marketing > Advertising
- Books > Business, Finance & Law > Sales & Marketing > Customer Services
- Books > Business, Finance & Law > Sales & Marketing > Public Relations
- Books > Business, Finance & Law > Small Business & Entrepreneurship > Business Plans
- Books > Computing & Internet > Digital Lifestyle > Investing Online
- Books > Computing & Internet > New to Computing > Family & Lifestyle > Investing Online
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
