- Hardcover: 288 pages
- Publisher: Kogan Page (3 Dec 2008)
- Language English
- ISBN-10: 0749453893
- ISBN-13: 978-0749453893
- Product Dimensions: 24 x 16.5 x 2.5 cm
- Average Customer Review: 4.5 out of 5 stars See all reviews (6 customer reviews)
- Amazon Bestsellers Rank: 214,128 in Books (See Top 100 in Books)
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Product Description
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One of the most comprehensive yet easy-to-read books on digital marketing available (The Marketer )
Book Description
Understanding Digital Marketing is a guide for marketers to selling more products online, web marketing, the rules of new media and reaching the new generation of digital consumers. The book covers key topics such as online accountability, search engine optimization, affiliate marketing, online PR, social networking sites, email marketing, web metrics and blogging.
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Customer Reviews
Most Helpful Customer Reviews
6 of 6 people found the following review helpful
Format:Hardcover
I had to learn about digital marketing in connection with my job as office manager. The book lay on one side of my desk for a couple of weeks, a constant reminder of a dreaded task ahead. Dreaded, because although I work with computer technology and the internet every day of the week, I have no interest in the working behind the machine and the www whatsoever.
Eventually, I had to force myself to sit down and study this book, and who would have thought it, I studied it within a matter of a couple of hours. God help me, I even enjoyed it.
Having re-read relevant chapters of the book several times since, I really do consider this volume an essential read for anyone with responsibilities for a company's internet marketing campaign. Even if the company you own or work for is engaging full-time staff (in-house or outsourced) for website maintenance, online marketing campaigns etc, this book will provide you with the knowledge to assess whether those people are doing their job well. In the case of our company, the enlightenment gained from this book prompted us to change our marketing consultants, and we're much better off for it!
Not only did I find this book thoroughly informative, it was also very easy for me as layperson to understand the contents of the various chapters and - truth be told - it made for a very enjoyable read.
I couldn't recommend this book more highly.
Eventually, I had to force myself to sit down and study this book, and who would have thought it, I studied it within a matter of a couple of hours. God help me, I even enjoyed it.
Having re-read relevant chapters of the book several times since, I really do consider this volume an essential read for anyone with responsibilities for a company's internet marketing campaign. Even if the company you own or work for is engaging full-time staff (in-house or outsourced) for website maintenance, online marketing campaigns etc, this book will provide you with the knowledge to assess whether those people are doing their job well. In the case of our company, the enlightenment gained from this book prompted us to change our marketing consultants, and we're much better off for it!
Not only did I find this book thoroughly informative, it was also very easy for me as layperson to understand the contents of the various chapters and - truth be told - it made for a very enjoyable read.
I couldn't recommend this book more highly.
3 of 3 people found the following review helpful
Format:Hardcover
Having studied Marketing 13years ago, and having progressed with the changes in the business, this certainly is a great book for anyone new or old, that works in this industry. Informative, and educational, i had forgotten a few things, and picked up a few others (and impressed some co-workers in the process). Certainly a great read for those of us who intend to be the best in our career.
2 of 2 people found the following review helpful
Format:Hardcover
If you have heard plenty about the success of the digital marketing (and maybe understand the basics of a few areas) but have never developed a web strategy then this book is ideal.
It offers an overview of all the major digital marketing techniques, from websites straight through to social media. Each section offers insights on strategy and tactics and provides a foundation from which to develop your e marketing strategy. While it does not offer very detailed/specific instructions on how to most effectively utilize each technique (which I'm sure made it more readable/understandable and prevented me from getting lost) it provides an opportunity to work out which digital areas suit your business best (the majority of times it does provide links to other sources for more info).
While this book is useful for people in businesses both big and small the end of chapter examples focus only on big businesses with big budgets. Coming from an SME background this was frustrating and is the only reason I'm not giving it 5 stars.
A great book all round. Thanks Damian and Calvin.
It offers an overview of all the major digital marketing techniques, from websites straight through to social media. Each section offers insights on strategy and tactics and provides a foundation from which to develop your e marketing strategy. While it does not offer very detailed/specific instructions on how to most effectively utilize each technique (which I'm sure made it more readable/understandable and prevented me from getting lost) it provides an opportunity to work out which digital areas suit your business best (the majority of times it does provide links to other sources for more info).
While this book is useful for people in businesses both big and small the end of chapter examples focus only on big businesses with big budgets. Coming from an SME background this was frustrating and is the only reason I'm not giving it 5 stars.
A great book all round. Thanks Damian and Calvin.
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Most Recent Customer Reviews
good for beginners
good, easier to read than most, covers the basics and fundamentals, worth it if you are new to digital or a small business looking for clear explanations.
Published 1 month ago by sreece
I have received the book in 24 hours, in a perfect condition!
I have received the book in 24 hours, in a perfect condition, like brand new! I was expecting it to arrive sometime next week, as it normally takes up to 5 days, and just so... Read more
Published 8 months ago by Pinar
Brilliant!
This is a fantastic book that for the first time brings together everything we have learned about how to use the internet as a marketing tool over the past 15 years - explaining... Read more
Published on 9 Dec 2008 by F. McLaughlin
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