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Product Description
Product Description
Understanding the Business Environment introduces the nature and environment of organisations to the first-time student of business. Clearly and accessibly, the book examines the external and competitive environment of business, as well as the structure, culture, resources and functions inside organisations.
This combination of both the internal and external environment of organisations is unusual, and marks this book out as particularly valuable for courses aiming to give students a rounded introduction to business.
It is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.
The following online resources support the text:
- For Students: self-assessment questions, glossary, revision “flashcards”
- For Instructors: teaching manual, powerpoint slides
From the Back Cover
Understanding the Business Environment provides you with a clear and concise introduction to all of the most important activities taking place inside and outside organisations.
Written by experienced author and lecturer Claire Capon, this popular textbook examines and explains:
- how political, economic and social conditions – both nationally and internationally – affect organisations of all types and sizes
- the roles and functions that individuals and groups perform inside an organisation
- how innovation, governance, and other key issues affect an organisation’s performance and success
Packed with features to make learning outcomes obvious, help you check your understanding, and encourage you to think critically, the third edition of this book also contains 24 new and engaging case studies including:
- long-standing global brands such as Microsoft, Coca-Cola and Cadbury
- newer names like Lush cosmetics, and the organic food industry
- businesses in the emerging economies of China and Russia, as well as the recent demise of Icelandic banks
So, if you are looking for an accessible and lively introduction to the study of business, then Understanding the Business Environment is the book for you!
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Customer Reviews
At first sight this book is not particularly inviting. The first few pages make you conclude that this is a book by academics for academics. Right from the start you are met with a small-print complex case study about strife between government bodies..and it isn't particularly exciting. However our MBA course tutor took us through the book reading different chapters and answering questions that would arise from the material, rather than direct questions on the content. As such students began to appreciate the book as a good primer, an accessible overview on the topics and tools required for analysing and understanding the business environment. Worked through in this way, interest began to increase, and you may also find yourself reading other chapters unprompted. The chapter on Company Culture was of particular interest to this reader because it actually has use beyond study to implicitly help determine what type of company would best suit the (mature) student in subsequent employment. The frequent use of excerpts from the Financial Times added necessary realism and has made the content of that paper altogether more readable as a result of the increased understanding gained.
Definitely a text book to initially work-through with a course of study, rather than a leisure read. However, subsequently I have found myself referring back to the content time and again when applying the learning gained in the real world!
I recommend you all people who are looking to buy a book for Certificate in Business Administration. 9 on 10 :)
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