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The Undercover Economist
 
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The Undercover Economist (Paperback)

by Tim Harford (Author)
3.9 out of 5 stars  See all reviews (55 customer reviews)
RRP: £8.99
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Product details

  • Paperback: 288 pages
  • Publisher: Abacus (3 May 2007)
  • Language English
  • ISBN-10: 0349119856
  • ISBN-13: 978-0349119854
  • Product Dimensions: 18.8 x 12.4 x 2 cm
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (55 customer reviews)
  • Amazon.co.uk Sales Rank: 1,975 in Books (See Bestsellers in Books)

    Popular in this category:

    #20 in  Books > Business, Finance & Law > Economics

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Product Description

Review

** 'Required reading ... It brings the power of economics to life' Steven D. Levitt, author of FREAKONOMICS ** 'Reading this book is like spending an ordinary day wearing X-ray goggles' David Bodanis, author of ELECTRIC UNIVERSE ** 'An excellent Undercover Introduction to Economics. If you think that sounds boring, you probably ought to read it' FT ** 'Economists do indeed think differently from the rest of us. This book gives an excellent introduction as to quite why they do' TELEGRAPH


Product Description

Who makes most money from the demand for cappuccinos early in the morning at Waterloo Station? Why is it impossible to get a foot on the property ladder? How does the Mafia make money from laundries when street gangs pushing drugs don't? Who really benefits from immigration? How can China, in just fifty years, go from the world's worst famine to one of the greatest economic revolutions of all time, lifting a million people out of poverty a month? Looking at familiar situations in unfamiliar ways, THE UNDERCOVER ECONOMIST is a fresh explanation of the fundamental principles of the modern economy, illuminated by examples from the streets of London to the booming skyscrapers of Shanghai to the sleepy canals of Bruges. Leaving behind textbook jargon and equations, Tim Harford will reveal the games of signals and negotiations, contests of strength and battles of wit that drive not only the economy at large but the everyday choices we make.

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Customer Reviews

55 Reviews
5 star:
 (28)
4 star:
 (11)
3 star:
 (5)
2 star:
 (6)
1 star:
 (5)
 
 
 
 
 
Average Customer Review
3.9 out of 5 stars (55 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
50 of 52 people found the following review helpful:
5.0 out of 5 stars Not Dismal anymore, 2 May 2006
By A. I. Mackenzie "alimack" (Glasgow, Scotland.) - See all my reviews
(TOP 1000 REVIEWER)    (REAL NAME)   
This is a really good introduction to Economics.
As someone who's picked up Economics mostly by reading the business pages of the Independent it's been very useful.
The chatty style belies the fact there's lots of information to be learned from this book.
His central two points are that scarcity dictates price (supply and demand) and that prices are set according to the information available to both buyer and seller.
Along the way you'll find out why your morning coffee is priced the way it is and why it's hard to get a decent second hand car.
Although it's hard to believe in a book about economics, I found this to be a bit of a page turner and finished it in a bank holiday weekend.
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62 of 66 people found the following review helpful:
5.0 out of 5 stars Worth the wait - fun and packed with insight, 19 Mar 2006
By EconoCritic (New York) - See all my reviews
This book has been out in the USA for a couple of months so I am not sure why we have to wait so long for the British edition - but it is worth the wait. Harford manages to write a fun book with a very light touch and bags of everyday insight, while still packing it with serious economic ideas. If you're an interested reader looking to understand how economists see the world, you couldn't pick up a better book. If you are a student you will learn more from this book than any of the standard textbooks and you will enjoy it so much more.
Harford covers subjects which include: why there is a Starbucks on every corner; how supermarkets get the most out of you; why traffic jams exist and what we can do about it; healthcare and why it's so hard to make it work; the stock market bubble and how to spot the next one; globalisation and the environment; how China grew so quickly; why Africa is poor. Towards the end it is almost a piece of travel writing alongside all these economic ideas. No maths, no supply and demand curves, but good stories and even a few tips as to how to buy a better cup of coffee...
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109 of 117 people found the following review helpful:
5.0 out of 5 stars A lighter side of economics?, 6 April 2006
It is because of the success of Amazon that high street booksellers need to provide that little bit more to entice their customers. So we now have bookshops full of stationary, furniture and coffee. When you're next out shopping and want to grab a coffee, head over to the bookshop. Whilst you are there with your Lotsamoccacaféchino, take this book from the shelf and begin to read it. You will find it connects with you immediately.

I don't know much about economics, at least I didn't when I picked this up. But I have wondered what all the fuss is about, especially when I try to keep up with the Budget, camapigns against poverty, and what's happeneing to my pension. The Undercover Economist not only makes economics easier to understand but it is doesn't clutter my mind with macroeconomic theory, fiscal rules and all that stuff.

So as you read the book, soon you will find yourself ordering more coffee, but you'll have a much better understanding of the sophisticated system that you are engaging in, and how you're being ripped off.

The book covers economics in ten interesting chapters - each with a different theme through which it introduces the reader to new understandings of the world of economics. This book will unveil to you a host of neat little theories that explain how every day life works, from why bookshops sell coffee, to world poverty with plenty in between.

What really marks this book from the rest is its humour. There are very few funny economic books and the Undercover Economist is one of them. It reveals that the grey subject matter, so long understood as the dismal science, can really be a lot of fun - if only economics lecturers would be a little less serious about it.

So read this book whilst you enjoy your second coffee: this is OK for Amazon because you can still order the book online. It's a book you'll want to keep. Is there a sequel on the way? Because whilst I learnt alot, and was pleasently surprised at times when I laughed out loud, it didn't cover pensions.

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Most Recent Customer Reviews

1.0 out of 5 stars Really poor
He scrupulously avoids the words supply or demand otherwise you would know that you have read all this before in about ten pages. Read more
Published 1 month ago by Emperors new book

1.0 out of 5 stars more like "the undercover neoliberal"
A cunning little book that makes some rather pointed assumptions and then cherrypicks its arguments in order to justify its assumed position. Read more
Published 1 month ago by RB

2.0 out of 5 stars Incoherant Ramble Not Worth Reading
Simply put: this book is not worth reading.
It's a collection of common Economic ideas with nothing new at all. Read more
Published 3 months ago by James Bond

5.0 out of 5 stars Great book full of interesting ideas
Tim Harford gives you a whole new view on everything. Even if you don't like economics it's an interesting read. I really enjoyed it and have just ordered his other book.
Published 5 months ago by Mr. A. D. Price

4.0 out of 5 stars Economics with a face
My knee jerk reaction to economists is that they tend to be dull, serious-minded people, who make fancy predictions using sterile models, and couch it all in arcane speak that... Read more
Published 5 months ago by A. O. AKEMU

1.0 out of 5 stars WHY?
With a subject as ostensibly dull as economics, one would expect that the chosen narrator would have a more interesting voice. Read more
Published 6 months ago by Supporter

4.0 out of 5 stars Covers fundamentals with Humour
Tim has got the combination of rich knowledge of economics, ability to make concepts simple and humour - making this book a must read for any economics novice.
Published 6 months ago by Mohammed Sha

3.0 out of 5 stars A true child of Thatcher
Tim Harford is a classic homo economicus, someone who lives purely to consume and believes that the world economy not only is, but should be, organised to that end... Read more
Published 6 months ago by A. Warmington

5.0 out of 5 stars An extraordinary primer on the basics of economics written for the general public: Tim Harford is the Carl Sagan of economics
Mr. Harford is a renowned economist and a gifted writer and communicator, who successfully achieved in this short and well written book the difficult task of explaining to the... Read more
Published 7 months ago by Emc2

5.0 out of 5 stars Interesting, thought provoking and fun to read
Tim Harford takes you around the world armed with what may be no more than an admiration for markets, incentive schemes and an solid distrust of much of the role of the state... Read more
Published 9 months ago by Norberto Amaral

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