Black Friday Deals Week

Under Armour

Under Armour Store

Welcome to the Under Armour store, the home of Under Armour apparel on Here you'll find some of Under Armour's most established and popular mocks, baselayers and t-shirts. Whether you'll be training in the heat or working out in the cold, you'll benefit from Under Armour's performance fabrics that are born out of innovation, passion, performance, commitment and motivation.

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About Under Armour

It started with a simple plan: Make a superior T-shirt, a shirt that provided compression and wicked perspiration off your skin rather than absorbing it, and that worked with your body to regulate temperature and enhance performance. The plan evolved into a full-fledged commitment to producing performance apparel engineered to keep athletes cool, dry, and light throughout the course of a game, practice, or workout. Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour offers a diverse product assortment of performance gear for men, women, and youth, with an intuitive product framework that's easy to understand: wear HeatGear items when it's hot, ColdGear when it's cold, and AllSeasonGear between the extremes. Under Armour's mission is to provide the world with technically advanced products engineered with the company's superior fabric construction, exclusive moisture management, and proven innovation. Every Under Armour product has a specific purpose--to make you better.