acts as a prime example of a title sequence picture book. The initial statement that "we are unaware of the existence or publication of any study to offer a general overview on the topic" (p.10) does note excuse complete ignorance of wide range of in-depth academic works, magazine article and books published since at least the 1970s by authors such as Allison, Böhnke, Charney, de Mourgue, Gardies, Harris, Hüser, Johnson, King, Kuntzel, Odin, Porfirio and many more. While the collection of sequences and the accompanying historical and biographical information are undoubtedly valuable if superficial, and some insightful and potentially original viewpoints are expressed regarding for example film titles as brand images, few of them are based on existing theory and research, but on relatively uninformed personal impressions and opinions. Information is often presented without basis in empirical research, which also becomes apparent when considering the rather incomplete bibliography. Lastly the included Quicktime video files are of such low quality that they hardly allow the viewer to read the actual titles, let alone identify the typeface or technique employed. I do not regret buying it, mainly due to the vast number of title sequences and screenshots collected, however the writing style, translation, inaccurate assumptions and quality of video provided seriously diminish the value of this publication.