Provocative, insightful, innovative and contrarian - with truths on every page (Professor Lynda Gratton, London Business School)
This ground-breaking book s a joy to read (Tom Robertson, Dean, The Wharton School, University of Pennsylvania)
Investing in new ideas is more fruitful than investing in market research. Goddard and Eccles understand this, pinpointing that an openness to making mistakes is often a better route to success than the goal of making money (Sir James Dyson)
The winning difference daring to be different can make - insights into how organisations can stand out from the herd.