This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists.It puts forward the notion that the application of uncommon sense - thinking or acting differently from other organisations in a way that makes unusual sense - is the secret to competitive success.The book consists of some 75 short essays and is divided into four parts: winners and losers, strategy and tactics, organisation and management, biases and remedies. Some of the arguments of the book are grounded in recent economic and psychological research, but most of them are the fruit of working with executives who have attended the management development programmes run by the authors at London Business School over the past 30 years. For those who want to succeed and stand out from the herd - and who dare to be different - it is a book full of useful insights and invaluable uncommon sense.
Uncommon Sense, Common Nonsense
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"'Provocative, insightful, innovative and contrarian - with truths on every page' (Professor Lynda Gratton, London Business School) 'This ground-breaking book s a joy to read' (Tom Robertson, Dean, The Wharton School, University of Pennsylvania) 'Investing in new ideas is more fruitful than investing in market research. Goddard and Eccles understand this, pinpointing that an openness to making mistakes is often a better route to success than the goal of making money' (Sir James Dyson)"
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The winning difference daring to be different can make - insights into how organisations can stand out from the herd
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2 of 2 people found the following review helpful
Format:Kindle Edition|Amazon Verified Purchase
This is the best book on management I have read. I have wanted to wallpaper my office with its pithy succinct, logical and well written words. If it wasn't on the kindle I would have stapled each page on the foreheads of several people I know. Its been along time since I wanted to quote from every other page in a book. Finally someone talking real sense about business strategy in a way that can infect your thinking
1 of 1 people found the following review helpful
Format:Paperback
At long last - a management book that makes perfect sense and written by practitioners who know their stuff inside out. I particularly like (and value) the analysis of individual and management behavioural strategies that have caused failure and have developed good practise all of which can either be avoided or applied by the good advice this wee gem of a book proffers. For all the old management teachings and experience one has in looking after groups, one can easily slip into dead ends, cul-de-sacs, blind alleys and indeed often be persauded by colleagues into patently bad practise that it is so refreshing to read these remedies. I have no hesitation in suggesting that this book should be compulsory reading/study material on any College/University undergraduate and post graduate management course anywhere in the world. Catch them young with this wise book.
1 of 1 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
I seldom read a book again. I have read this one three times and still not tired. It is absolutely fantastic in terms of the 'insights' it offers. I have 17 years of business experience across a variety of cultures and countries and I am amazed. This is unbelievable. I would recommend this to any person in business whole heartedly. It is potentially 'enlightening'.
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Most Recent Customer Reviews
5.0 out of 5 stars
Uncommon Sense:Common Nonsense
Goddard and Eccles have produced a refreshing and challenging call to look critically at the commonly accepted. Read more
Published 4 months ago by Mr. A. Q. Kopp
5.0 out of 5 stars
Really great business book - kills common myths, packed with common...
"Uncommon sense, Common nonsense" is a much-needed blast of fresh air from Jules Goddard and Tony Eccles. Read more
Published 6 months ago by P. Dixon
5.0 out of 5 stars
Superbly thought-provoking
I found this an unusual, and unusually good, book.
It is unconventional in its format - a series of interrelated essays rather than long chapters - that make it... Read more
It is unconventional in its format - a series of interrelated essays rather than long chapters - that make it... Read more
Published 6 months ago by Andrew
5.0 out of 5 stars
Layman's Guide
The authors offer some possible explanations of why some companies succeed and others founder in a highly readable book which is, at the same time, replete with their joint... Read more
Published 6 months ago by Jane-B
5.0 out of 5 stars
Witty, challenging and enjoyable!
What a read!
Goddard and Eccles have done something wonderful - they have brought together all those wonderful questions we are supposed to ask when we are in the office, but... Read more
Goddard and Eccles have done something wonderful - they have brought together all those wonderful questions we are supposed to ask when we are in the office, but... Read more
Published 6 months ago by jens meyer
5.0 out of 5 stars
Uncommon sense, common nonsense
Excellent book. A real page turner. Blows away all the mental cobwebs and gives you practical insights to get ahead of the game.
Published 7 months ago by pat
5.0 out of 5 stars
Uncommonly Good
A book that will help everyone navigate the journey of discovery necessary for organisations to outperform others. Read more
Published 7 months ago by peter hessey
5.0 out of 5 stars
Business Brains
I came to this book a Business Phobic and Left it a Wannabe entrepreneur. Far from a dry and academic tombe, it is a collection of wise and pithy pointers that apply to Life as... Read more
Published 7 months ago by Catherine M
5.0 out of 5 stars
Wonderful
A no nonsense ,clear, concise and highly entertaining book.
A book you will not only want to read cover to cover but also dip into . Read more
A book you will not only want to read cover to cover but also dip into . Read more
Published 9 months ago by Carl Rodgers
5.0 out of 5 stars
Uncommon Sense, Common Nonsense
Uncommonly sensible, uncommonly readable and it would be nonsense not to read the inspiring thoughts of Jules Goddard and Tony Eccles. Read more
Published 11 months ago by Trevor B. Lee
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