"Uncommon sense, Common nonsense" is a much-needed blast of fresh air from Jules Goddard and Tony Eccles. Clever, witty, challenging and provocative, a sharply written and entertaining attack on all kinds of management myths, warning of the dangerous and futile nonsense promoted by many so-called business gurus. It is full of leadership common sense.
"Uncommon sense, Common nonsense" is deeply rooted in the daily realities of business life. It will challenge how you think about running a corporation, leading teams, making things happen. The authors are not asking you to agree with every page, but you will find fresh insights in every chapter.
Worth buying just to learn about "Discovery Programmes"
"Uncommon sense, Common nonsense" is worth buying just for the "how to" section on running Discovery Programmes, which many large corporations have used to transform their vision, leadership and strategy.
The book is down to earth, courageous and contains the ring of truth. The authors are targeting leaders who are at heart "radical optimists", to "make a dent in many of the tired and cynical assumptions that kill enthusiasm at work and act as a drag on creativity and ingenuity".