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Uncommon Sense, Common Nonsense: Why some organisations consistently outperform others

Uncommon Sense, Common Nonsense: Why some organisations consistently outperform others [Kindle Edition]

Jules Goddard , Tony Eccles
4.9 out of 5 stars  See all reviews (18 customer reviews)

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Product Description


"'Provocative, insightful, innovative and contrarian - with truths on every page' (Professor Lynda Gratton, London Business School) 'This ground-breaking book s a joy to read' (Tom Robertson, Dean, The Wharton School, University of Pennsylvania) 'Investing in new ideas is more fruitful than investing in market research. Goddard and Eccles understand this, pinpointing that an openness to making mistakes is often a better route to success than the goal of making money' (Sir James Dyson)"

Book Description

The winning difference daring to be different can make - insights into how organisations can stand out from the herd.

Product details

  • Format: Kindle Edition
  • File Size: 1814 KB
  • Print Length: 256 pages
  • Publisher: Profile Books; Reprint edition (3 May 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ISBN-10: 1846686024
  • ISBN-13: 978-1846686023
  • ASIN: B007XUGB0S
  • Text-to-Speech: Enabled
  • X-Ray:
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (18 customer reviews)
  • Amazon Bestsellers Rank: #179,078 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

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4.9 out of 5 stars
4.9 out of 5 stars
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars Superb! 8 Sep 2013
Challenging corporate orthodoxy is a fun thing to do. However most popular management literature tends to reinforce orthodoxy. Occasional foraging in provocative territory is rarely profound and often ends at the catchy title or undue generalization of some special case or other. This book is an exception. Goddard and Eccles argue that prevalent management models are dated and dangerous and provides delightfully contrarian perspectives in the form of brief assertions, that the authors skilfully defend. Here are my favorites:

* Firms outperform their competitors by aiming to be different, not better
* Losers look to competitive benchmarks rather than their own imagination for their model of success
* Success is best measured by added value not profit
* The greatest threats to corporate performance are internal not external
* A strategy is not a plan of attack but an idea under study
* Strategy belongs more naturally to the crowd than to the professional
* Strategy is more dependent on courage and humility than talent and charisma
* The need for extraordinary management suggests a poorly designed organization
* Everything important happens at the end of chaos
* Companies underestimate the power of intrinsic motivation
* Tapping the collective intelligence of the organization creates value
* Statements of corporate values trivialize ethics and demean employees
* Firms underestimate the collective wisdom of their employees
* Firms would benefit from becoming more open societies.
Read more ›
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3 of 3 people found the following review helpful
5.0 out of 5 stars outstanding 12 Oct 2012
Format:Kindle Edition|Verified Purchase
This is the best book on management I have read. I have wanted to wallpaper my office with its pithy succinct, logical and well written words. If it wasn't on the kindle I would have stapled each page on the foreheads of several people I know. Its been along time since I wanted to quote from every other page in a book. Finally someone talking real sense about business strategy in a way that can infect your thinking
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1 of 1 people found the following review helpful
At long last - a management book that makes perfect sense and written by practitioners who know their stuff inside out. I particularly like (and value) the analysis of individual and management behavioural strategies that have caused failure and have developed good practise all of which can either be avoided or applied by the good advice this wee gem of a book proffers. For all the old management teachings and experience one has in looking after groups, one can easily slip into dead ends, cul-de-sacs, blind alleys and indeed often be persauded by colleagues into patently bad practise that it is so refreshing to read these remedies. I have no hesitation in suggesting that this book should be compulsory reading/study material on any College/University undergraduate and post graduate management course anywhere in the world. Catch them young with this wise book.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Well, what can I say?? 18 Nov 2012
Format:Paperback|Verified Purchase
I seldom read a book again. I have read this one three times and still not tired. It is absolutely fantastic in terms of the 'insights' it offers. I have 17 years of business experience across a variety of cultures and countries and I am amazed. This is unbelievable. I would recommend this to any person in business whole heartedly. It is potentially 'enlightening'.
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4.0 out of 5 stars Great insights into business and human behaviour 20 Nov 2013
Format:Kindle Edition|Verified Purchase
Really enjoyed this book. A thoughtful and engaging set of observations, based on many years of working with real businesses. Really seeks to identify and understand what makes successful businesses tick and what works in terms of motivating people and creating the right environment and atmosphere for successful risk taking and innovation to occur.
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5.0 out of 5 stars Uncommon Sense:Common Nonsense 27 Dec 2012
Format:Paperback|Verified Purchase
Goddard and Eccles have produced a refreshing and challenging call to look critically at the commonly accepted. Their lucid points made in a sequence of accessible short essays are a wonderful antidote to the "me too" herd thinking we are so often exposed to.
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"Uncommon sense, Common nonsense" is a much-needed blast of fresh air from Jules Goddard and Tony Eccles. Clever, witty, challenging and provocative, a sharply written and entertaining attack on all kinds of management myths, warning of the dangerous and futile nonsense promoted by many so-called business gurus. It is full of leadership common sense.

"Uncommon sense, Common nonsense" is deeply rooted in the daily realities of business life. It will challenge how you think about running a corporation, leading teams, making things happen. The authors are not asking you to agree with every page, but you will find fresh insights in every chapter.
Worth buying just to learn about "Discovery Programmes"

"Uncommon sense, Common nonsense" is worth buying just for the "how to" section on running Discovery Programmes, which many large corporations have used to transform their vision, leadership and strategy.

The book is down to earth, courageous and contains the ring of truth. The authors are targeting leaders who are at heart "radical optimists", to "make a dent in many of the tired and cynical assumptions that kill enthusiasm at work and act as a drag on creativity and ingenuity".
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