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The Unauthorized Guide to Doing Business the Alan Sugar Way: 10 Secrets of the Boardroom's Toughest Interviewer Paperback – 19 Mar 2010

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The Unauthorized Guide to Doing Business the Alan Sugar Way: 10 Secrets of the Boardroom's Toughest Interviewer + What You See Is What You Get: My Autobiography + The Way I See It: Rants, Revelations And Rules For Life
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Product details

  • Paperback: 204 pages
  • Publisher: Capstone; 1 edition (19 Mar. 2010)
  • Language: English
  • ISBN-10: 1907312447
  • ISBN-13: 978-1907312441
  • Product Dimensions: 13.6 x 1.5 x 21.8 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Bestsellers Rank: 440,714 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

I started out life in investment banking, and then took the leap into freelancing and have never looked back. As a ghostwriter and author ( The Unauthorized Guide to Doing Business the Alan Sugar Way - 10 Secrets of the World's Toughest Negotiator; and How to Succeed as a Freelancer in Publishing)I have been fortunate enough to work on extremely interesting projects, mostly centred around business and psychology.

Please do visit my website for further information, and feel free to contact me with any questions about freelancing, or otherwise!

www.emmamurray.net

Product Description

About the Author

Emma Murray is a freelance writer and ghostwriter specialising in Business, Psychology, History and Memoir. As a fully qualified editor and proofreader, she also works as a tutor for the training company, Editorial Training (www.edittrain.co.uk), teaching writing skills, editing, and proofreading to staff in publishing houses, organisations, and corporations. She also give talks to students and graduates about how to make a career out of freelancing.

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Most Helpful Customer Reviews

8 of 8 people found the following review helpful By Elsa White on 30 April 2010
Format: Paperback
I bought this book because I'd seen a poster advertising it at a London station, and I was quite taken with the idea of Sugarfying my business skills. Say what you will about his manner with people, he's the ultimate inspiration for building a business empire (and getting rich) through hard graft rather than privilege. I've read a couple of biographical books about Sugar before, but didn't get much from them, so I was hoping this guide format would suit me better.

The book didn't disappoint. It's well written and clearly structured, and is full of sound advice based on Sugar's business style. The author's clearly done her homework, and picks out the key parts of his ethos. It's certainly made me think about how I'm running my business.

I notice there are several books in the series on other entrepreneurs like Jamie Oliver, Branson and Duncan Bannatyne. I liked the format so will read those too. My only complaint - where are the successful women in this series?
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3 of 3 people found the following review helpful By Gejohnson on 4 May 2010
Format: Paperback
This is what I would call a business and management book.

It has chapters on how to create a product, how to sell, how to advertise, how to hire people and how to deal with all the admin of running your own company or managing someone elses.

I run my own small business with a small team and turnover that fluctuates years on year. So I don't want to get bogged down in the latest complex management theories or endless studies on how to understand economics. I also don't want a happy-clappy self-help book. Because I haven't got time to read it.

I liked Business The Alan Sugar Way because I could dip in and out of it, it was well laid out, and written in clear easy to understand English. It didn't burn my head out with numbers and I picked up five or six tips that have helped me in my day to day business.
It flowed very well.

One is KEEP IT SIMPLE. And this book practises what Sir Alan preaches> It keeps it SIMPLE. Hire in haste. Repent at leisure. All wise words.

If you want a simple business book to read on the train that is much more than a biography of AMS then I'd recommend it.
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2 of 2 people found the following review helpful By Carla on 6 May 2010
Format: Paperback
I recently began to write a dissertation for completion of my masters program on 'Action Learning' in the workplace. I was advised by a mentor to look beyond the courses prescribed reading list for some inspiring and contemporary business ideas. I bought the book because I like Alan Sugar as a person and admire his business success. Primarly my interest was in how he made it big in business and what I could learn from how he actually did it. The book cetainly does what it says on the tin, it is well structured and easy to dip in and out of and best of all it provided me with inspiration for the content of my thesis. Job done!
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3 of 3 people found the following review helpful By L. C. Jones on 20 May 2010
Format: Paperback
Engaging, easy to follow business book that offers an excellent insight into Lord Sugar's business success, as well as tips and advice to help you run your own business. I found it extremely useful and have already applied some of the business methodology to my own company. Well worth a read.
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