Alan Sugar is a business legend. When it comes to business, Sugar is both feared and fearless. Shrewd businessman, inspirational figure and sweet–talking star of The Apprentice, this man knows how to strike a deal. The Unauthorized Guide to Doing Business the Alan Sugar Way draws out the universal lessons from Alan Sugar′s remarkable success and identifies 10 strategies that can be applied to any business or career: Don′t push or shove Start a revolution Know your customer Stay true to your values Learn from your mistakes Drive a hard bargain Invest in the right people Lead from the front Win as a team Hire in haste, repent at leisure Want to be the best? The secrets of phenomenal success are in your hands. Check out the other Unauthorized Guides in this series: Richard Branson ; Duncan Bannatyne ; Jamie Oliver ; Bill Gates ; and Philip Green .
I started out life in investment banking, and then took the leap into freelancing and have never looked back. As a ghostwriter and author ( The Unauthorized Guide to Doing Business the Alan Sugar Way - 10 Secrets of the World's Toughest Negotiator; and How to Succeed as a Freelancer in Publishing)I have been fortunate enough to work on extremely interesting projects, mostly centred around business and psychology.
Please do visit my website for further information, and feel free to contact me with any questions about freelancing, or otherwise!