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The Unauthorized Guide to Doing Business the Richard Bran...
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Product Description
Richard Branson, the international powerhouse entrepreneur, is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Branson is the ultimate brand builder and never before has a single brand been so successfully deployed across such a diverse range of goods and services. So how does he do it?
The Unauthorized Guide to Doing Business the Richard Branson Way draws out the universal lessons from Richard Branson′s remarkable success and identifies 10 strategies that can be applied to any business or career:
1. Pick on someone bigger than you
2. Do the hippy, hippy shake
3. Haggle: everything′s negotiable
4. Make work fun
5. Do right by your brand
6. Smile for the cameras
7. Don′t lead sheep, herd cats
8. Move faster than a speeding bullet
9. Size does matter
10. Never lose the common touch
Want to be the best? The secrets of phenomenal success are in your hands.
Check out the other Unauthorized Guides in this series: Jamie Oliver; Duncan Bannatyne; Alan Sugar; Bill Gates; and Philip Green.
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2 reviews
Pretty good, but really a primer.
12 May 2011
Format:Paperback|Amazon Verified Purchase
I read this in a few days and it is a good primer. It was worth the 4 or 5 dollars, especially if you pass it on.
Quick Read
28 April 2011
Format:Kindle Edition|Amazon Verified Purchase
Having an interest in Branson I picked this up. It is a quick read and worth a couple of hours to finish it.
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