I think the manufacturer is missing out by marketing this product as a smoke-alarm battery, as it has so many other uses! Lithium batteries have several advantages over alkaline ones- very long life, low self-drain, good low temperature performance (important in outdoor applications), and lightness (about 8g lighter than alkaline battery of same size). It is also reasonably priced.
I used one in my catflap, as I've often had problems with other types of batteries (rechargable & alkaline) failing in very cold weather, leaving my poor cat stranded outside & scratching to come in! Time will tell how long this battery will last, but it can't be much worse than the other types...