It's true, when it comes to The Ultimates - Marvel's 'rebooted' Avengers for their Ultimate line - I'm torn. On one hand I love it, on the other I hate it, hence three stars. Let me try to explain:
Love: Millar's writing is superb. Strong characters and strong interplay BETWEEN the characters is essential to a good story, and Millar comes up trumps here. Add to that a genuinely threatening bad guy plus a twist that I didn't see coming, and I'm hooked. On top of all that, there's Hitch's artwork. The man is a genius when it comes to the 'widescreen' style he and Warren Ellis pioneered with The Authority. Plus, he draws Fury as Samuel L. Jackson. Awesome!
Hate: The Ultimates themselves. Okay, I 'get' that this is a modern take on the Avengers (and on superheroes in general) but most of the so called heroes are not in the least bit likeable. And that makes it VERY hard to really care what happens to them. Tony Stark is fine, and Fury is just too cool...but the others? Cap is a thug; Pym an overmedicated serial wife-beater; Wasp is a self-destructive vixen; Banner an irritating whinger; Betty Ross a border-line psycho with no morals who gets turned on by seeing the Hulk EAT a guy; Quicksilver & Scarlet Witch may be having an incestuous brother-sister relationship; Thor is unstable; Black Widow is arrogant, Hawkeye just plain bland and the Hulk... oh my God, the Hulk... is just an honest to God travesty. A constantly horny joke who eats people.
So you see my dilemma. When the heroes are about as far removed from heroes as they can be, they could all get killed, and I wouldn't really care. Which kind of defeats the point.