The Ultimate Small Business Marketing Book [Kindle Edition]

I have just finished reading the Ultimate Small Business Marketing Book by Dee Blick. Actually, that's not true. The fact is, I have just finished reading the Ultimate Small Business Marketing Book for the third time - and I only got the book a couple of weeks ago.

My method of reading a business book is that as I read the book, if there are tips and advice I think I can apply to my business, I turn a page corner over. Then when I am done - I go through the turned page and turn them into ToDo tasks which I action over the course of a few months or weeks. However, when I got to the end of Dee Blicks book, I found that the majority of pages were turned over. So I re-read it, trying to find the key elements which I can apply. You know what? I didn't know where to start, there were that many.

The fact is, this is one of the best Business Books I have read. From the very first page (and I mean the first page - before all the copyright and print edition nonsense), its all good stuff. Everything you need to know about marketing, selling, branding, and growing a small business.

Subjects include a Marketing Master class (what you are selling, why, pricing), using strong sales words in documents and proposals, Sales letters (including lumpy sales letters), newsletters, turning bin-able sales correspondence into must keep and respond items, branding, blogging, on-line promotion, exhibitions, and lots more - it's all covered. On every page there are ideas, backed up with examples of what won't work, what will, and what will work in different situations. There are hints, tips, tricks, examples and more advice than you could possibly imagine is in one book.

Which leads me to a problem. With most books, I have between 1 and 20 ideas to improve and grow my business - easy to add to my Do list. After reading this book, I have at least 100 (if not more) - so where to start?!? So I am going to re-read it slowly, a page a week, and I am going to implement all the ideas I have highlighted, one at a time. I have no doubt that these improvements will drive my business forward and generate even more sales.

If you need just one marketing book that covers it all, buy this book.

But if you can only buy one business book which will help grow your business, you should still buy this book: the Ultimate Small Business Marketing Book by Dee Blick.

HIGHLY RECOMMENDED

I am a huge fan of Dee Blick's first book and was a little concerned she would not be able to live up to her first book with this one. However, this book is even better. You can tell she has learned a lot from writing her first book and this new one is excellent and surpasses what was a top quality first book. There is more substance to the reasoning used and more depth to the discussions. This book is filled with quality and value for anyone interested or involved in marketing, especially for small businesses. It is a pity more people cant write in the lucid style of Dee Blick.

I've been running a small business for over ten years and my shelves are stacked high with "How To" books, including many on marketing. If only this book had been around when I started, I'd have saved a lot of money and, I very much expect, made a load more by applying what Dee has put into this book.

If you run a small business, you really have to buy this book. For once, there's simply loads of practical advice that you can put into action straight away, starting with chapter 1. In fact, the first chapter is worth much more than the price of the book, and the same applies to other chapters too, with some great, easily digested and inspiring ideas.

Everything you need is here. There's no academic jargon, just easy to soak up, plain English, which you can really put to use to make quick, significant and effective changes to marketing your business. Dee encourages readers to make marketing a part of the everyday fabric of the organisation, and to be adopted by everyone in the business, be that one, five or fifty.

The book contains real life case studies and examples. This isn't theory - this is stuff you can apply in your own business and the ideas in this book really work. It doesn't matter what your business does, this book will apply to you and your business. And as a marketing professional myself, I have to put my hands up and say this book is, for once, what it says on the tin; the ultimate small business marketing book. Don't pass this one by - this is the one book your business deserves.