Review
"This is a must have book which you should buy just for the outstanding chapter on sales letters alone. Dee's magical way of conveying the message is incomparable, enlightening. Follow her advice, read the case studies, put it into practice and it will transform your business just as it has mine." Freddie St George, Franchisor, Raring2go! "Dee is one of those rare business authors with a successful track record for growing small businesses. Her advice is invaluable and can be trusted because it's as far removed from marketing theory as you can get." John Peel OBE, Business Angel and Philanthropist "Our sales have increased by over GBP1 million in an intensely competitive market thanks to Dee's practical advice, brilliant ideas and marketing strategies. I strongly recommend that you read this book." Mike Schlup, Entrepreneur, Kalimex
Product Description
This book is written for you if you want to get to grips with your marketing but you need a helping hand. Marketing expert Dee Blick has 27 years of marketing experience and shares her powerful tips, proven tools, real-life examples and case studies. If you're looking for commonsense marketing advice that you can implement immediately, you'll find it here on every page. You'll learn how to plan and review your marketing activities, write brilliant copy that generates sales, write sales letters that sell, create 12 different response generating sales communications, build and grow your small business into a value driven brand, use social media and blogging to build a powerful and genuine reputation online and much more!
