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Product Description
Review
"This is a must have book which you should buy just for the outstanding chapter on sales letters alone. Dee's magical way of conveying the message is incomparable, enlightening. Follow her advice, read the case studies, put it into practice and it will transform your business just as it has mine." Freddie St George, Franchisor, Raring2go! "Dee is one of those rare business authors with a successful track record for growing small businesses. Her advice is invaluable and can be trusted because it's as far removed from marketing theory as you can get." John Peel OBE, Business Angel and Philanthropist "Our sales have increased by over GBP1 million in an intensely competitive market thanks to Dee's practical advice, brilliant ideas and marketing strategies. I strongly recommend that you read this book." Mike Schlup, Entrepreneur, Kalimex
Product Description
This book is written for you if you want to get to grips with your marketing but you need a helping hand. It's packed with powerful tips, proven tools and many real-life examples and case studies. If you're looking for commonsense marketing advice that you can implement immediately, you'll find it on every page. You'll learn how to: plan and review your marketing activities, write brilliant copy that generates sales, write sales letters that sells, effectively troubleshoot when your marketing is not delivering, make your website a magnet for visitors and loads more!
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Most Helpful Customer Reviews
15 of 15 people found the following review helpful
Format:Paperback
I have just finished reading the Ultimate Small Business Marketing Book by Dee Blick. Actually, that's not true. The fact is, I have just finished reading the Ultimate Small Business Marketing Book for the third time - and I only got the book a couple of weeks ago.
My method of reading a business book is that as I read the book, if there are tips and advice I think I can apply to my business, I turn a page corner over. Then when I am done - I go through the turned page and turn them into ToDo tasks which I action over the course of a few months or weeks. However, when I got to the end of Dee Blicks book, I found that the majority of pages were turned over. So I re-read it, trying to find the key elements which I can apply. You know what? I didn't know where to start, there were that many.
The fact is, this is one of the best Business Books I have read. From the very first page (and I mean the first page - before all the copyright and print edition nonsense), its all good stuff. Everything you need to know about marketing, selling, branding, and growing a small business.
Subjects include a Marketing Master class (what you are selling, why, pricing), using strong sales words in documents and proposals, Sales letters (including lumpy sales letters), newsletters, turning bin-able sales correspondence into must keep and respond items, branding, blogging, on-line promotion, exhibitions, and lots more - it's all covered. On every page there are ideas, backed up with examples of what won't work, what will, and what will work in different situations. There are hints, tips, tricks, examples and more advice than you could possibly imagine is in one book.
Which leads me to a problem. With most books, I have between 1 and 20 ideas to improve and grow my business - easy to add to my Do list. After reading this book, I have at least 100 (if not more) - so where to start?!? So I am going to re-read it slowly, a page a week, and I am going to implement all the ideas I have highlighted, one at a time. I have no doubt that these improvements will drive my business forward and generate even more sales.
If you need just one marketing book that covers it all, buy this book.
But if you can only buy one business book which will help grow your business, you should still buy this book: the Ultimate Small Business Marketing Book by Dee Blick.
HIGHLY RECOMMENDED
My method of reading a business book is that as I read the book, if there are tips and advice I think I can apply to my business, I turn a page corner over. Then when I am done - I go through the turned page and turn them into ToDo tasks which I action over the course of a few months or weeks. However, when I got to the end of Dee Blicks book, I found that the majority of pages were turned over. So I re-read it, trying to find the key elements which I can apply. You know what? I didn't know where to start, there were that many.
The fact is, this is one of the best Business Books I have read. From the very first page (and I mean the first page - before all the copyright and print edition nonsense), its all good stuff. Everything you need to know about marketing, selling, branding, and growing a small business.
Subjects include a Marketing Master class (what you are selling, why, pricing), using strong sales words in documents and proposals, Sales letters (including lumpy sales letters), newsletters, turning bin-able sales correspondence into must keep and respond items, branding, blogging, on-line promotion, exhibitions, and lots more - it's all covered. On every page there are ideas, backed up with examples of what won't work, what will, and what will work in different situations. There are hints, tips, tricks, examples and more advice than you could possibly imagine is in one book.
Which leads me to a problem. With most books, I have between 1 and 20 ideas to improve and grow my business - easy to add to my Do list. After reading this book, I have at least 100 (if not more) - so where to start?!? So I am going to re-read it slowly, a page a week, and I am going to implement all the ideas I have highlighted, one at a time. I have no doubt that these improvements will drive my business forward and generate even more sales.
If you need just one marketing book that covers it all, buy this book.
But if you can only buy one business book which will help grow your business, you should still buy this book: the Ultimate Small Business Marketing Book by Dee Blick.
HIGHLY RECOMMENDED
5 of 5 people found the following review helpful
Format:Paperback
I've been running a small business for over ten years and my shelves are stacked high with "How To" books, including many on marketing. If only this book had been around when I started, I'd have saved a lot of money and, I very much expect, made a load more by applying what Dee has put into this book.
If you run a small business, you really have to buy this book. For once, there's simply loads of practical advice that you can put into action straight away, starting with chapter 1. In fact, the first chapter is worth much more than the price of the book, and the same applies to other chapters too, with some great, easily digested and inspiring ideas.
Everything you need is here. There's no academic jargon, just easy to soak up, plain English, which you can really put to use to make quick, significant and effective changes to marketing your business. Dee encourages readers to make marketing a part of the everyday fabric of the organisation, and to be adopted by everyone in the business, be that one, five or fifty.
The book contains real life case studies and examples. This isn't theory - this is stuff you can apply in your own business and the ideas in this book really work. It doesn't matter what your business does, this book will apply to you and your business. And as a marketing professional myself, I have to put my hands up and say this book is, for once, what it says on the tin; the ultimate small business marketing book. Don't pass this one by - this is the one book your business deserves.
If you run a small business, you really have to buy this book. For once, there's simply loads of practical advice that you can put into action straight away, starting with chapter 1. In fact, the first chapter is worth much more than the price of the book, and the same applies to other chapters too, with some great, easily digested and inspiring ideas.
Everything you need is here. There's no academic jargon, just easy to soak up, plain English, which you can really put to use to make quick, significant and effective changes to marketing your business. Dee encourages readers to make marketing a part of the everyday fabric of the organisation, and to be adopted by everyone in the business, be that one, five or fifty.
The book contains real life case studies and examples. This isn't theory - this is stuff you can apply in your own business and the ideas in this book really work. It doesn't matter what your business does, this book will apply to you and your business. And as a marketing professional myself, I have to put my hands up and say this book is, for once, what it says on the tin; the ultimate small business marketing book. Don't pass this one by - this is the one book your business deserves.
4 of 4 people found the following review helpful
Format:Paperback
I am a huge fan of Dee Blick's first book and was a little concerned she would not be able to live up to her first book with this one. However, this book is even better. You can tell she has learned a lot from writing her first book and this new one is excellent and surpasses what was a top quality first book. There is more substance to the reasoning used and more depth to the discussions. This book is filled with quality and value for anyone interested or involved in marketing, especially for small businesses. It is a pity more people cant write in the lucid style of Dee Blick.
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Most Recent Customer Reviews
Practical, no-nonsense marketing advice for Small Businesses
This is a must-have for any start-up small business and as a refresh for those that have been around for a while. It's very clear and 'down-to earth'. Read more
Published 2 days ago by Claire Palmer, Career & Coach Development
Not Impressed
I'm slightly baffled by the 63 five star reviews. Partly because of the lack of quality of the information in the book and partly because there isn't a single 4,3 or 2 stars out of... Read more
Published 3 days ago by Paul W. Browning
Finally marketing that makes sense! An outstanding read!
I recently attended an event where marketing expert,Dee Blick was sharing advice and talking about her personal experiences with marketing in business. Read more
Published 13 days ago by Ms. K. L. R. Wright
If you are starting a small business, you must get this book
I have been looking for a marketing book pitched at the new small business start up level. This book is perfect and is full of tips and suggestions on each and every page. Read more
Published 1 month ago by dunlop1980
Wow, even better than Dee's first book
I meet Dee just as I was about to set out on my adventure of being a sole trader, talking to Dee I realised that her first book could be very helpfull on how to market our small... Read more
Published 1 month ago by Marla Custom Blinds
Good, no nonsense practical advice
A very practical step by step manual for how to market your products or services, saving the neeed for expensive agencies or consultants. Read more
Published 1 month ago by Charlie Snell
The USBMB - I'm lending it to nobody!
I have just read the USBMB and love it. In fact when a friend asked if she could borrow it the other day I found myself saying 'no' as I keep referring back to it. Read more
Published 1 month ago by MAJ Ragusa
The Ultimate Small Business Marketing Book
Couldn't put Dee Blick's brilliant marketing book down. I've filled dozens of pages with scribbles and thoughts. Read more
Published 1 month ago by Christina Simons
Included this book in a blog post about best business books
Excerpt from my blog post:
This is a cracking book for getting into the nitty gritty of getting your business and your brand known out there into the world. Read more
This is a cracking book for getting into the nitty gritty of getting your business and your brand known out there into the world. Read more
Published 1 month ago by Gabrielle Treanor
Business marketing at its best!
Dee Blicks marketing advice in this book is second to none. This type of in depth and comprehensive knowledge can only come from someone who's been there and done it. Read more
Published 1 month ago by Mike Burton
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