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Ultimate Guide to Optimizing Your Website (Ultimate Series)

Ultimate Guide to Optimizing Your Website (Ultimate Series) [Kindle Edition]

Jon Rognerud

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Product Description


This book is the perfect prescription for anyone suffering from SEO overwhelm. Rognerud's approach breaks down SEO in a simple-to-understand way then builds on visibility breakthrough concepts. I ultimately love this holistic approach to SEO. His strategic approach teaches how to get people TO a site but it also helps plan ways to get them THROUGH it to maximize ROI.--Lorrie Thomas Ross, M.A., Author, "The McGraw-Hill 36-Hour Course to Online Marketing", lorriethomas.comRognerud has a long history in technology, business consulting, and web development. His new book reflects that knowledge and experience in the search marketing field. He is a smart guy, and for folks starting in SEO, I suggest you pick up a copy.--Andy Beal, MarketingPilgrim.comRognerud is a master in SEO and internet marketing. The tips and suggestions that he offers in his book are easy to understand and to implement even for a novice. He also offers many other powerful strategies that even an old pro like me finds insightful. This is one of the few books that I recommend to students at our SEO workshops.--"Radar" Roy Reyer, Certified Advanced SEO--Search Engine Academy, SEOtrainingSW.comThis is the best treatment of SEO I've seen--get this book! It's the first SEO reference that also covers the latest in social and local search. At over 300 pages, you can brush up on your skills or just put it on your bookshelf to impress your colleagues!--Dennis Yu, Chief Executive Officer, BlitzLocal

Product Description

Written for beginners, author Jon Rognerud offers every tip, trick, and secret from keyword research and competitive analysis, to marketing and messaging, content development, link building, and conversions and tracking of search engine positions. Local search, social media, and blogging are new to this edition, and show examples on how to optimize these important new development areas. Updated content includes social media search content that reflects strategies and market information to helps business owners easily add this companion to SEO work, blog optimization steps with best SEO tactics for creating search engine friendly sites, and the top ten hottest WordPress plugins for top traffic boost. A local SEO section shows readers how to avoid the most common mistakes on optimizaing for local search and the updated section on Google analytics shows how to track top keywords and pages. An updated link building section provides new white hat SEO link building tactics to provide better long term rankings and traffic building, and an expanded resource section includes updated screen-shots of SEO applied. Step-by-step examples are written with an “at the kitchen table” type dialogue for accessibility and an advanced strategy section takes readers to the next level.

Product details

  • Format: Kindle Edition
  • File Size: 9788 KB
  • Print Length: 320 pages
  • Publisher: Entrepreneur Press; Third Edition edition (20 Jan 2014)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00HXY970U
  • Text-to-Speech: Enabled
  • X-Ray:
  • Amazon Bestsellers Rank: #826,525 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews on (beta) 4.6 out of 5 stars  5 reviews
4 of 4 people found the following review helpful
3.0 out of 5 stars Potentially helpful for beginners, too much self-promotion, slightly outdated 5 April 2014
By Nick H - Published on
Format:Paperback|Verified Purchase
This book is a decent effort, but could have done with some more editing. If you're a rank beginner to websites and internet marketing of all forms, the book may be helpful to get up and running. There are some decent tips in it about getting indexed by search engines quickly, the top 5-10 directories to submit to (if you have the budget), black hat SEO techniques to avoid, and content marketing ideas that used to work and still work fairly well.

Unfortunately, the author felt the need to put a link to his website on almost every other page, making it feel too self-promotional. In fact, by the end of the book, Rognerud just slaps a banner at the end of each chapter and tells readers to visit his site, in addition to calls to action to visit his site throughout the book.

Also, the book is outdated, especially for a new edition being published as late as February 2014. Google Website Optimizer is gone, for one. There are a couple of other tools that are also mentioned that have either gone away, been renamed, or have been changed drastically.

In summary, feel free to get the book if you're just beginning in internet marketing. If you're looking for a more advanced SEO discussion, get the "Ultimate Guide to Link Building," or "Inbound Marketing and SEO."
2 of 4 people found the following review helpful
5.0 out of 5 stars Learn how to optimize your website using SEO/Social Media/Internet expert advice from Jon Rognerud... 19 Feb 2014
By anne kemp - Published on
I highly recommend Jon Rognerud's exciting new book, "Optimizing Your Website", third edition. Jon's book really emphasizes his unique approach to understand the world of SEO, the importance of content management on a website, and, most importantly, using the Internet and social media as strategic marketing tools. My clients in the legal world include law firms, corporations and government entities and Jon brings a fresh look to my clients' websites. He can review a website and come back literally 1 hour later with suggestions for improvement; identifying areas of concern where content or SEO might not be utilized correctly, and with recommendations for getting a better ROI. His quick, clear ideas for my clients have drastically improved client websites resulting in enhancing traffic to the site and benefiting client business development endeavors.
Anne Kemp, Litigation/Risk Management Consultant.
2 of 4 people found the following review helpful
5.0 out of 5 stars Jon Rognerud is a genius! 6 Feb 2014
By tracy niedermeyer - Published on
I met Jon (3000 miles away) on an internet blog last Spring. He was the first person out of a dozen that was able to answer a complicated question I had. This guy is smart! I don't give accolades easily, but this is a well spent $17. Since then, I have followed his examples, and recommendations. As a start-up company (four weeks in) I can not afford to ignore his advice, and trust me…you can't either! The Ultimate Guide to Optimizing Your Website is easy to read (I'm a novice) and implement. Sometimes it's easier to ignore good advice because you can't figure things out. Jon's book encouraged me to keep plugging away, spend the time and get it right the first time. It's worth it in the long run. So far, he's been right. As a sceptic without a lot of capital, I doubled checked with other ad-execs the validity of Jon recommendations, I have yet to find anyone who disagrees with him. I've done the hard work for you. Read this book! You will be happy you did!
Tracy Niedermeyer
Maxime Photo and Video
Miami, FL
0 of 1 people found the following review helpful
5.0 out of 5 stars Got my company's website to the first page of Google and Yahoo search in less than a month!! 2 Jun 2014
By wessam - Published on
Format:Kindle Edition|Verified Purchase
This is not just a book, this is a MUST READ GUIDE, keep with u all the time, study and apply, take it slow and follow instructions, avoid black hat SEO and u should see results with few weeks just be patient, Im not a tech guy by any means, im a doctor/lecturer yet the book was so easy to read and instructions very straight forward, thanks to the author this really helped like magic. Sam.
0 of 1 people found the following review helpful
5.0 out of 5 stars Easy read - good tips 23 April 2014
By Carl - Published on
Jon provides an easy to read book in lay mans terms for getting the most out of your website. Even if you are not implementing solutions yourself, the book gives you insight into things you should be doing. Like the references and links to tools!
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