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Ultimate Guide to Link Building: How to Build Backlinks, Authority and Credibility for Your Website, and Increase Click Traffic and Search Ranking (Ultimate Series) Paperback – 1 Apr 2013

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Product details

  • Paperback: 304 pages
  • Publisher: Entrepreneur Press (1 April 2013)
  • Language: English
  • ISBN-10: 1599184427
  • ISBN-13: 978-1599184425
  • Product Dimensions: 1.3 x 20.3 x 25.4 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Bestsellers Rank: 234,600 in Books (See Top 100 in Books)

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Review

Eric Ward and Garrett French have put together a solid, easy-to-read link-building primer. The book provides simple explanations and straight forward advice when it comes to building links; chapters are well outlined and flow from point to point. If you are new to link building this book is a great resource for anyone looking for tools, tactics, and case studies to learn from. - Debra Mastaler, President of alliance-link.com Eric Ward has been a thought leader in how to build links the right way since before there even was a right way. His extensive relationship building background mixed with challenging projects has given him insights and methodologies that are advanced and increasingly necessary in today's Internet marketing world. He has brought his many years of hard fought experience to the pages of this book, and I heartily recommend it to anyone seeking to grow their skills. - Bruce Clay, CEO of International SEO firm bruceclay.com, and author of Search Engine Optimization All-In-One for Dummies Eric Ward pioneered the practice of link building as a marketing channel and continues to be among the thought leaders of the field. His expertise and hands-on experience are virtually unmatched, and I'd recommend his book to anyone who uses links to help grow their business. - Rand Fishkin, CEO of SEOmoz.org Those who want link building done right by the best in the business flock to Eric Ward and count themselves lucky that the maestro isn't booked into the next millennium. - Jim Sterne, targeting.com, Founder of the eMetrics Marketing Optimization Summit and Founding President and current Chairman of the Digital Analytics Association An SEO classic! This link-building book by far provides the very best advice, stories and actionable white- hat link-building tips. This is the best link-building book I have ever read! - Nick Stamoulis, Founder of SEO Firm BrickMarketing.com For anyone who's been 'hit' by Panda, Penguin, or any other algorithmic update by Google, this book is a must-read. It's time to quit looking over your shoulder and start building links that will stand the test of time. Eric has been one of the foremost thought leaders on link building since before links became a dominant ranking factor, so there's no one better to train you on seeking out and acquiring the high-quality links that will bring you visibility and mindshare that go far beyond search engine results. - David Mihm, DavidMihm.com, Co-Founder of GetListed.org. Eric Ward is the old school mac daddy link master. - Lee Odden, CEO of TopRank Online Marketing, Publisher of toprankblog.com Eric's skill at website promotion is legendary. We've been using his services since 1995, and on more than one occasion had to work closely with our hosting service to keep our servers up under the high traffic loads that resulted from Eric's publicity! - Amy Strycula, Founder of CatsPlay.com Eric Ward has been building links and educating people on how to do it the right way since before even search engines decided links were important. Read and learn! - Danny Sullivan, Founder and Editor-in-Chief of SearchEngineLand.com Eric Ward is hands-down the smartest thinker in the space when it comes to link building. I guarantee this book will open up any mental blocks you've had about where to get started and set you on a path to becoming a link magnet. - Mike Grehan, Publisher of Search Engine Watch and ClickZ.com, Producer SES International, and SEMPO Board of Directors If you're in SEO and take your job seriously, you know Eric and Garrett. When Eric and Garrett talk about link building, you listen. The only issue when they talk is-- there's too much genius to write it all down. So, when they do the writing down for you, you buy the book and read it. Twice. At least. You won't regret it. -Joost de Valk, Founder and CEO of Yoast.com Eric is the undisputed master of quality link building. We've worked together for years and he's frequently surprised me with new insights and little-known, and easily executed, strategies to build our customers' backlink portfolios. - Richard Stokes,CEO of AdGooroo.com and author of Mastering Search Advertising - How the Top 3% of Search Advertisers Dominate Google AdWords and The Ultimate Guide to Pay-Per-Click Advertising

About the Author

Eric Ward is recognized as the web's leading expert on content linking strategies. Nicknamed LinkMoses, Ward has been creating linking strategies since 1993, and founded the first online publicity services for web sites, called NetPOST and URLwire, in 1994. Ward's company was hired by Jeff Bezos as the online publicist for Amazon.com's debut. Today, Ward helps companies create and execute linking strategies, and teaches others his techniques. He is the Chief Link Evangelist for AdGooroo, and writes a private subscriber newsletter. He also writes the LinkWeek column for industry news site SearchEngineLand.com, and has written for ClickZ and Ad Age Magazine. Ward has spoken at more than 125 industry conferences, and his clients have included PBS.org, WarnerBros, Discovery Channel, National Geographic, TVGuide.com, and Weather.com. Garrett French is the founder of Citation Labs, a boutique agency that specializes in custom link-building tools and services to solve large-scale marketing problems. He is also an online marketing consultant working with major companies in customer relationship management, consumer packaged goods, and online health information.

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Customer Reviews

4.3 out of 5 stars
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Most Helpful Customer Reviews

5 of 5 people found the following review helpful By Philip on 22 April 2013
Format: Paperback Verified Purchase
It's been a long road, but after years of struggling to get traffic to websites, there could be light at the end of the tunnel after reading this book from Eric. It's all about links, good ones. It's annoying, I wish I'd known about this guy 15 years ago.
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2 of 2 people found the following review helpful By M. Walker on 7 April 2013
Format: Kindle Edition
I must say, you can complicate your link building campaign too much, this will help level you out.

Great examples with some link building opportunities - I would highly recommend this book.
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1 of 1 people found the following review helpful By John Hinds on 19 Mar. 2013
Format: Paperback Verified Purchase
I have been following Eric Ward now for about a year now and he gives excellent link building advice. This book is full of useful advice that is easy to follow for beginners but is also really useful for SEO professionals. I would say it is a definate read for anyone wanting to build backlinks to their website in a correct and white hat manner.
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1 of 1 people found the following review helpful By MichaelF on 21 May 2013
Format: Paperback
I have been in in the SEO industry for around 2 years, having read 100's of articles and numerous guides on link building strategies. The is without doubt the best book I've ever read. If only regret I have is of not hearing about this guy when I first took interest in the industry!
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2 of 3 people found the following review helpful By Mark Reynolds on 20 Mar. 2013
Format: Paperback
Length: 2:40 Mins
[Transcript] Hi my name's Mark Reynolds, owner of UK web design and Internet marketing agency Blazen Web Marketing. This is a review for the Kindle eBook version of the 'Ultimate Guide to Link Building' that I recently downloaded for my iPad - which you can see here.

I've designed and marketed websites professionally since 2001, and for me Eric Ward has been on my radar as a world link building authority for most of that time, but he's been an authority for a lot longer. Along with Garrett French this is a great match up.

I think of all the skills required to build websites and promote them, link building has to be one of the hardest to master. Which is why learning from the best is an absolute must.

The eBook version of the 'Ultimate Guide to Link Building' is a pleasure to read. It's like my iPad has suddenly quadrupled in value because of the wealth of new link building information on it, which I can't wait to implement.

This book has got something in it for everyone, from the beginner to the expert. Yes, there's loads of free information written on the web about link building every day, but the opportunity to have all the very best link building advice available in one book shouldn't be missed.

There is so much competition out there on the Internet and still far too many websites getting it wrong, being designed and developed without consideration to their linkable assets, i.e. the parts of your website that can really motivate other websites to link to you.

Chapter 2 answers the question, What Makes a Website Link-Worthy? Chapter 5 looks closer at Linkable Assets, and gives lots of ideas about the Linkable assets you could have on your website.

It even goes up to Chapter 25 discussing Link Building Strategies.
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2 of 3 people found the following review helpful By P. Gray on 19 Mar. 2013
Format: Paperback Verified Purchase
This is the best books on link building (and in fact it is the best SEO book) that I have ever read. The book goes into just enough technical detail to give you an idea of what is going on behind the scenes without becoming bogged down in the technical data that a number of other books have suffered from.

What I liked most about this book was that it gave real world examples of how to build links in a multitude of real world niches. While many other books talk about how to get link in popular sectors, in this book we learn how to build links in markets that aren't glamourous.

Not only does this book teach you the science of building links - each chapter gives you everything that you could possibly need to go out and do it yourself without having to read on to find out why.

After years in the SEO space, this book is the closest thing to a magic bullet that has ever been produced.
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