- Paperback: 304 pages
- Publisher: Entrepreneur Press; First Edition edition (1 Dec 2006)
- Language English
- ISBN-10: 1599180308
- ISBN-13: 978-1599180304
- Product Dimensions: 22.6 x 18.8 x 1.8 cm
- Average Customer Review: 4.2 out of 5 stars See all reviews (10 customer reviews)
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Amazon Bestsellers Rank:
113,811 in Books (See Top 100 in Books)
- #7 in Books > Computers & Internet > Digital Lifestyle > Internet Searching > Google
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Product Description
Product Description
Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works.
Learn how to:
- Build an AdWords campaign from scratch
- Identify keywords that entice people to click on your ads
- Get the lowest bid prices on your keywords
- Defeat click fraud and other scams
- Use search engine optimization techniques
- Turn clicks into customers
Plus get FREE e-mail updates on Google's ever-changing system.
Inside This Book
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
32 of 32 people found the following review helpful
Format:Paperback
I came across this little gold mine of information while listening to Perry Marshall on a podcast. In the online marketing world Perry is considered to be the King of Adwords. If this were one of his e-books he would have charged over a hundred pounds. The good news for me and you is that he wants to build some credibility offline and one of the best ways to do that is to sell real book store books - not just downloads.
A big surpise (and added bonus) are the extra chapters on subjects like writing effective web copy and email marketing.
I ran my first AdWords campaign about 4 years ago and I thought I had a good idea of how it all worked - how wrong could I have been. It's an easy way to blow your credit card limit in just a few days if you do it wrong. Perry has given me some ideas I had just never considered.
For just over a tenner this book is a bargain and should pay for itself a 1,000 times over.
A big surpise (and added bonus) are the extra chapters on subjects like writing effective web copy and email marketing.
I ran my first AdWords campaign about 4 years ago and I thought I had a good idea of how it all worked - how wrong could I have been. It's an easy way to blow your credit card limit in just a few days if you do it wrong. Perry has given me some ideas I had just never considered.
For just over a tenner this book is a bargain and should pay for itself a 1,000 times over.
16 of 16 people found the following review helpful
Format:Paperback
This book really is packed with lots of useful tips to help you run a successful Google Adwords campaign. As a professional internet marketing company we use a lot of these techniques ourselves on our client's accounts. It is very easy to waste money on Adwords if you are not careful (unfortunately we see a lot of clients who have). This book will pay for itself many times over if you read it carefully and apply his methods. The book is also written in a very accessible format so it is easy to understand if you are new to Adwords or a seasoned professional.
10 of 10 people found the following review helpful
Format:Paperback
I thought advertising on Google was easy until I read this! This book is packed with so much information, tips and useful resources that I tweaked one of my online businesses using some of these strategies (results below):
- Peel and Stick: creating a new campaign for different sets of keywords appealing to different sets of searchers.
- Using Negative keywords and exact matches, to improve your relevance, click through rate, your average position and reduce your cost per click.
- Split-testing, making sure you are always testing out which ad is better for your campaign by battling two against each other and testing their performance.
- Writing an effective ad- by promoting benefits first and features second.
They appear straightforward, but only once you know them! Since implementing his strategies, I've managed to get click through rates of over 10% (unheard of in this industry!) and an average position of 1-3 for some popular search terms.
And its helped improve my conversions over 25x and triple my sales.
It's easy to see why Perry Marshall is the king of adwords and is well-renowned around the world. New and experienced Adwords users should buy this book. Just one of his tips can make a huge difference to your bottom line.
- Peel and Stick: creating a new campaign for different sets of keywords appealing to different sets of searchers.
- Using Negative keywords and exact matches, to improve your relevance, click through rate, your average position and reduce your cost per click.
- Split-testing, making sure you are always testing out which ad is better for your campaign by battling two against each other and testing their performance.
- Writing an effective ad- by promoting benefits first and features second.
They appear straightforward, but only once you know them! Since implementing his strategies, I've managed to get click through rates of over 10% (unheard of in this industry!) and an average position of 1-3 for some popular search terms.
And its helped improve my conversions over 25x and triple my sales.
It's easy to see why Perry Marshall is the king of adwords and is well-renowned around the world. New and experienced Adwords users should buy this book. Just one of his tips can make a huge difference to your bottom line.
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Most Recent Customer Reviews
Best AdWords Book for Beginners
If you are a complete beginner to the art and science of Google AdWords, then this is the book for you. It is full of easy to follow advice and examples. Read more
Published 18 months ago by Jayne Reddyhoff
Good book
I haven't had a chance to rad yet - but looks like it willa answer a few of my questions.
Published on 5 Oct 2009 by Rpt Ltd
Good at the price
This book is good value as a basic introduction to using Adwords if you can live with the very american style in which it is written. Read more
Published on 12 Dec 2008 by R. Dewing
Usefull But...
This book has allowed me to understand Google addwords BUT it is very 'American' By that I mean that the American way to 'riches' is too sell information on how to make money and... Read more
Published on 21 Feb 2008 by Mr. Andrew H. Porter
Nice but dim
A real shame, could have been something special. Gives the basic search phrases but does not go into any area in enough details. Read more
Published on 1 Oct 2007 by Simon Haslam
Worth having around
Ive never had much luck with adwords conversions this book put me on teh correct path with some great tricks and tips.
Well worth buying
Well worth buying
Published on 5 Aug 2007 by J. Creighton
Good book but outdated information
The book offers a good deal of information about how to set up a Google AdWords campaign. The principles taught are mostly correct even though some of them are outdated since... Read more
Published on 5 July 2007 by Luca Vicini
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