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Ultimate Guide to Google Ad Words: How To Access 100 Million People in 10 Minutes [Paperback]

Perry Marshall (Author), Bryan Todd (Author)
3.8 out of 5 stars  See all reviews (5 customer reviews)

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Book Description

Publication Date: 1 Feb 2010 | ISBN-10: 1599183609 | ISBN-13: 978-1599183602 | Edition: 2

Double Your Web Traffic—Overnight!

Google gets searched more than 250 million times every day—creating an unbelievable opportunity to get your business in front of thousands every minute…IF you know what you’re doing.

Google AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn’t. Learn how to build an aggressive campaign from scratch, increase your search engine visibility, consistently capture clicks, double your website traffic, and increase your sales! No other guide is as comprehensive or current in its coverage of today’s fastest, most powerful advertising medium.

Learn how to:

  • Build a powerful, streamlined campaign from scratch
  • Develop high quality keyword lists
  • Write killer advertising and website copy that gets clicks
  • Get your ads in front of the best audience possible
  • Keep your ads showing up with high quality scores
  • Triple your traffic with site-targeted AdSense and Google image ads
  • Earn high rankings in Google’s organic search results
  • Slash your bid prices
  • Gain more conversions and sales
  • Avoid costly mistakes made by all Google advertisers
  • Determine what’s working with Google’s conversion tracking
  • And more!

Plus get FREE e-mail updates on Google’s ever-changing system!

Product details

  • Paperback: 304 pages
  • Publisher: Entrepreneur Press; 2 edition (1 Feb 2010)
  • Language: English
  • ISBN-10: 1599183609
  • ISBN-13: 978-1599183602
  • Product Dimensions: 20.3 x 1.7 x 25.4 cm
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 204,989 in Books (See Top 100 in Books)

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  • See Complete Table of Contents

More About the Authors

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Perry Marshall
Bryan Todd

Product Description

About the Author

Perry Marshall is the #1 author and world's most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in "AdWords stupidity tax."
Bryan Todd is an international marketing consultant and Google AdWords specialist.
Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

Most Helpful Customer Reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars How to pursue business opportunities available at "THE benchmark for advertisers and information providers" 18 Jun 2011
By Robert Morris TOP 100 REVIEWER
Format:Paperback
Although this book's subtitle specifies a worthy objective (i.e. "How to Access 100 Million People in 10 Minutes") and will no doubt help to sell copies, the fact remains that the journey to achieve that objective will require the necessary investment of resources (especially time, hopes, and effort) and the focus must be on the primary process - one that Perry Marshall and Bryan Todd cover thoroughly in the book -but also on supplementary processes suggested by chapter titles. For example, those of Chapters 1-10 in which Marshall and Todd explain how to

o Attract prospects and close on purchases
o Build "your own autopilot marketing machine"
o Build a Google campaign from scratch - the RIGHT way
o Spend less and get more clicks: lay a foundation of properly organized campaigns
o Develop high-quality keyword lusts to craft "killer headlines"
o Write copy for Google ads that attract eyeballs, get clicks, and earn you money
o Triple your CTR (i.e. clickthrough rate) and cut your bid prices by two thirds - no genius required
o Triple your traffic with placement targeting and Google image ads
o Create Google ads: banner ads are here to stay, and finally
o Develop and use local advertising on Google ("Mostly Virgin Territory: Retailers, Restaurants, and Service Businesses Can Beat the Yellow Pages")

I strongly recommend checking out the titles of Chapters 11-29 to complete your briefing on what Marshall and Todd cover, step-by-step-by-step-by-step. Then, and this is VERY important, visit the website identified on Page xi, register, obtain a password, and then gain access to a membership area with updates to the book. Be sure to Google Adwords $25 coupon code for new advertisers. The supplementary resources are too numerous to mention here. Suffice to say that, together, they offer substantial value-added benefits and thereby increase exponentially the total value of the book.

Marshall and Todd know that many of those who purchase this book will need tutorial assistance. For that reason, they immediately establish a direct, personal rapport with their reader and continue it when providing additional resources at the aforementioned website. The only advice I presume to offer is in three suggestions: (1) highlight key passages (I prefer an optic yellow Sharpe ACCENT); (2) re-read chapter or at least the highlighted passages before proceeding to the next chapter; and (3) be persistent but patient.
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1 of 1 people found the following review helpful
4.0 out of 5 stars Overall pretty good 19 April 2010
By T. Larkum
Format:Paperback
Some stuff that's pretty good and new to me. Useful to have it all in one place and in a physical book (and at less than the price of an online eBook).
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3 of 4 people found the following review helpful
3.0 out of 5 stars It's ok and does a reasonable job 6 April 2010
By Mr. Richard Pearn TOP 500 REVIEWER
Format:Paperback|Amazon Verified Purchase
This book promises much but is typicaly over hyped American writing. However, I have gleaned some useful information from it and have begun to change the way I structure my sites and use Google as a tool. I found it a hard read as I don't like the American presenation and the promises of millions of visitors in 10 minutes etc. All of this is done to sell the book - only hard work can get the people coming to your site. So, all in all useful but that's all I can say about it. It is certainly not the ultimate guide as there are omissions about using Goggle Analytics. I will use this book more as a dip in reference book rather than a 'how to ' book.
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