- Paperback: 320 pages
- Publisher: John Wiley & Sons (15 July 2005)
- Language English
- ISBN-10: 047171870X
- ISBN-13: 978-0471718703
- Product Dimensions: 22.7 x 15.5 x 2.3 cm
- Average Customer Review: 4.5 out of 5 stars See all reviews (4 customer reviews)
- Amazon Bestsellers Rank: 550,612 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
Effective, affordable, low–risk online marketing techniques for small business owners
Most small businesses are not taking advantage of the powerful and inexpensive Internet–based marketing tools and techniques that are available to them. These tools and techniques can mean the difference between a viable business and closing up shop. But most of what small business owners hear or read about the Internet applies to large businesses with greater resources than their own, or comes from unreliable or shady sources. The Ultimate Guide to Electronic Marketing for Small Business gives the small business owner or aspiring entrepreneur the real–world tools and tactics to market their small business around the world with little investment and even less risk. Full of practical ideas on reaching new customers and increasing sales, this book will make a real difference in the success rate of small businesses and start–ups everywhere.
Most small businesses are not taking advantage of the powerful and inexpensive Internet–based marketing tools and techniques that are available to them. These tools and techniques can mean the difference between a viable business and closing up shop. But most of what small business owners hear or read about the Internet applies to large businesses with greater resources than their own, or comes from unreliable or shady sources. The Ultimate Guide to Electronic Marketing for Small Business gives the small business owner or aspiring entrepreneur the real–world tools and tactics to market their small business around the world with little investment and even less risk. Full of practical ideas on reaching new customers and increasing sales, this book will make a real difference in the success rate of small businesses and start–ups everywhere.
From the Back Cover
Unbeatable E–Marketing Techniques for Small Business Owners
Electronic marketing isn′t just for big business; the Internet is a great way for small businesses to get the word out about what they sell and what they do. Unfortunately, most small businesses fail to take full advantage of the powerful and affordable Internet marketing techniques available to them. Thankfully, The Ultimate Guide to Electronic Marketing for Small Business provides the real–world tools and tactics small business owners need to sell their products locally and around the world.
Full of easy–to–implement, practical ideas on reaching new customers and increasing sales, this handy guide is perfect for new entrepreneurs, small business owners, or anyone with a great business idea. Best of all, these tactics and techniques don′t require a lot of technical skill, special knowledge, or a large investment of money. In fact, most of what you′ll learn you can do on your own—without hiring an expert. With expert advice and a wealth of useful resources, The Ultimate Guide to Electronic Marketing for Small Business will show you how to:
- Build a money–making Web site with little investment of money or time
- Use the Internet to sell more of your products and services
- Employ affiliate marketing to bring in even more income
- Earn passive income through joint venturing with other Web sites
- Evaluate your online marketing efforts for maximum effectiveness
- Build a shopping cart system that automatically sells more to each of your customers
- Use pay–per–click search engines to guarantee top search rankings and drive business to your site
- Build a valuable database of potential customers and prospects who will buy more and more from you over time
- Create viral marketing campaigns to get the word out at virtually no cost to your business
- And much more
Even if you own a traditional brick–and–mortar store, the Internet is an effective and powerful way to bring in new customers and increase sales. With the commonsense online selling strategies you′ll find here, success is only a click away.
Inside This Book
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First Sentence
This is the "dummies consultation" on how to create a small business website that kicks. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
This is the "dummies consultation" on how to create a small business website that kicks. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful:
3.0 out of 5 stars
Disappointing,
By
This review is from: The Ultimate Guide to Electronic Marketing for Small Business: Low-Cost/High Return Tools and Techniques That Really Work (Paperback)
After reading the other reviews I bought this book but I have been very disappointed. It is very American - all the references are to American based websites and some of the marketing techniques and phrases used are just not transferrable to the UK.
I thought I was going to learn about writing great website copy but there is little about that. I also wanted to learn more about pay per click but I was disappointed with the lack of content and the US bias on this too. If you want to market your company website globally then I guess there is a lot of very useful information but if you are a service based company operating in the UK, then I feel this book is of limited value. However, if you can look past the US references then it could be helpful.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Does Exactly What it Promises in the Title,
By
This review is from: The Ultimate Guide to Electronic Marketing for Small Business: Low-Cost/High Return Tools and Techniques That Really Work (Paperback)
A claim that a paperback book is the "Ultimate Guide" on such a huge and constantly changing subject as electronic marketing is a bold one indeed, but I can confirm that's exactly what you'll get if you buy this book.I have a habit of turning down the corners of the pages containing valuable information that I need to revisit but halfway through this book I realized I'd turned down the corners of every page except two. Amazingly, Tom Antion has managed to write this so that it's both accessible for beginners whilst providing new thinking and tons of resources for those already in the game. Any small business or individual can use this book to plan an internet marketing strategy that Tom has tried and tested and that obviously works extremely well. In fact, it's something that every small business MUST do these days in order to stay afloat and increase market share. The style is accessible and humorous and Tom goes in depth about how to do things and shares information about the resources he uses, providing web addresses too. I've spent a fortune on internet advice but this book - at an investment of only a few pounds - is the best money I've every invested. Buy it, read it and follow it. Maria Davies, author "Speaking in Stilettos: the Power of the Feminine Presentation", www.laddersofsuccess.com
5.0 out of 5 stars
The Ultimate Guide to Electronic Marketing for Small Business,
By
This review is from: The Ultimate Guide to Electronic Marketing for Small Business: Low-Cost/High Return Tools and Techniques That Really Work (Paperback)
The Ultimate Electronic Marketing for Small Business is the non-techies' guide to marketing on the internet. This book takes the reader through the basics of getting his or her own domain, finding someone to design a website, and creating dazzling website copy that will not only draw customers to their website but also encourages potential customers to spend money. Among the most emphasized topics are the benefits of viral marketing methods such email lists, newsletters, and free ebooks.
The Ultimate Electronic Marketing for Small Business takes a bit different approach from other internet marketing books. Most books of this type assume that the small business entrepreneur will be creating their business themselves from building the website through all aspects of promotions and sales. This book, however, illustrates that you can find individuals with specialized skills such as website design and ghostwriting to create professional results without spending a fortune. Moreover, in handing over these tasks, the entrepreneur can spend more time on activities that actually draw in more money. I personally like the hands on aspect of website design and writing but I respect that not everyone enjoys these tasks. Therefore, I believe that the hints in this book could be beneficial to those individuals.
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