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The Ultimate Assist: The Relationship and Broadcast Strategies of the NBA and Television Networks (Hampton Press Communication Series: Mass Media and Journalism)
 
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The Ultimate Assist: The Relationship and Broadcast Strategies of the NBA and Television Networks (Hampton Press Communication Series: Mass Media and Journalism) [Paperback]

John Fortunato (Author)
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John A. Fortunato
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Synopsis

This volume examines the relationship between the NBA and the television networks who broadcast its games. It reveals several broadcast strategies that were implemented to help grow the sport of NBA basketball from the late 1970s-80s to the present. It features exclusive interviews with key personnel and offers an integrated model of mass media and uses and gratifications effects.

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Amazon.com: 5.0 out of 5 stars (4 customer reviews)

5.0 out of 5 stars What Goes On Behind The Scoreboard..., 13 May 2004
By Jaclyn Johnston - Published on Amazon.com
This review is from: The Ultimate Assist: The Relationship and Broadcast Strategies of the NBA and Television Networks (Hampton Press Communication Series: Mass Media and Journalism) (Hardcover)
Not only did I enjoy this book, but I enjoyed the professor as well. The Ultimate Assist is a great way to get a feeling for what goes on behind the scenes in the sports media industry (especially in the NBA). The book provides insightful quotes, interesting graphs and polls, and reflects the true essence of Mr. Fortunato's intelligent and great personality.

5.0 out of 5 stars The Ultimate Assist, 1 Dec 2001
By ronald k record - Published on Amazon.com
This review is from: The Ultimate Assist: The Relationship and Broadcast Strategies of the NBA and Television Networks (Hampton Press Communication Series: Mass Media and Journalism) (Paperback)
I did not like the NBA when I picked up this book, but after
reading this well written document. I found myself respecting its tremendous progress.

Thanks to John Fortunato for putting this together and helping
us understand the behind the scenes NBA world.

It is a MUST READ for basketball fans of all ages.


5.0 out of 5 stars An Extemporaneous Work Of Art!, 1 Sep 2001
By Jennifer K. Messina - Published on Amazon.com
This review is from: The Ultimate Assist: The Relationship and Broadcast Strategies of the NBA and Television Networks (Hampton Press Communication Series: Mass Media and Journalism) (Hardcover)
I cannot speak well enough about the author or his book! Dr. Fortunato has combined both brilliance and enthusiasm into his book, The Ultimate Assist. If anyone has ever been interested in topics ranging anywhere from the NBA to the mass media, this is no doubt the ideal text to own. Dr. Fortunato currently has a Ph.D. in Communication from Rutgers University, and an M.A. in Communication and B.A. from William Paterson University, and has successfully created a fascinating non-fiction work that depicts the NBA as it is today; the Ultimate Assist is a definite page-turner. With fascinating interviews, unlimited knowledge, and the greatest passion, The Ultimate Assist is no doubt a book that everyone should own a copy of.
› Go to Amazon.com to see all 4 reviews  5.0 out of 5 stars 
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