Ugg Australia markets the premier brand in luxury and comfort
The Ugg Australia product platform is directed toward consumers who value luxury, comfort and the highest quality footwear available. Only the finest materials are used in the construction of Ugg Australia's products - the highest quality leathers and suedes, and of course, the world's finest sheepskin. The Ugg Australia story began in 1978, when Brian Smith, a young surfer from Australia, took a trip to the United States with a bag full of sheepskin boots. After finding a new home amongst California surfers, the Ugg Australia brand began to take shape. By 1998, the product line had grown to include two boots, four slippers, and a few casuals. It was in 1998 that Ugg Australia brand first stepped up alongside the world's finest luxury footwear brands. Ugg Australia was positioned as a high-end luxury brand. The business continued to grow steadily as Ugg Australia reached beyond the beaches of California to New York City - and beyond. Ugg Australia is responsible for the creation of an entirely new category of footwear, and it all began on the beach in Australia.