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UFO: Unified Fashion Objectives Hardcover – 1 Oct 2010


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Product details

  • Hardcover: 400 pages
  • Publisher: Hardie Grant Books (1 Oct. 2010)
  • Language: English
  • ISBN-10: 1740669606
  • ISBN-13: 978-1740669603
  • Product Dimensions: 36.1 x 29 x 4.3 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 389,602 in Books (See Top 100 in Books)

Product Description

About the Author

Scottish-born Albert Watson has created images for hundreds of successful advertising campaigns such as Gap, Levi s, Revlon and Chanel, and has directed more than 500 TV commercials and shot dozens of posters for major Hollywood movies such as Kill Bill, Memoirs of a Geisha and The Da Vinci Code. Watson s photographs have been featured at museums and galleries worldwide including the National Portrait Gallery in London, the Metropolitan Museum of Art in New York, the Pushkin Museum of Fine Arts in Moscow, the International Center of Photography in New York, and the Deichtorhallen in Hamburg, Germany. Photo District News named Watson one of the 20 most influential photographers of all time, together with Richard Avedon and Irving Penn among others, and he has won numerous awards including a Lucie Award, a Grammy Award, and three ANDY Awards from Carnegie Mellon University. Watson s previous books are Cyclops (1994), Maroc (1998) and Albert Watson (2007).

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Most Helpful Customer Reviews

3 of 3 people found the following review helpful By C. McIntyre on 14 Nov. 2010
'UFO', or 'Unified Fashion Objectives', is a long-awaited look back over Albert Watson's stellar photographic career. It is a monumental book, with over 400 oversize pages and clean design by Werner Jeker (which is reminiscent of, but calmer and less distracting than, David Carson Design's work on Cyclops). Gail Buckland provides an insightful foreword. The reproductions are excellent; predominantly full bleed, occasionally isolated on pristine white, his work has the production values it deserves.

The book focusses mainly on Watson's beauty and fashion work, from catalogues shot in the early seventies to editorial shoots for the world's best magazines such as Italian, French, German and British Vogue, Interview, Elle and Rolling Stone. Much of the published work, such as that for Stern and Per Lui, may well be previously unknown to international readers. There are casually chic mises en scene and elaborate studio set-ups; stark, graphic and incisive studies; sumptuous nudes. The mood moves from edgy to romantic, lush and saturated to the rigorously ascetic, sculptural to painterly. The range is extraordinary, yet the book has a coherence of vision that is remarkable.

There are memorable portraits here too, of the beautiful and famous, and also of unknowns and even cars (Watson's wonderful images of automobiles always feel more like portraiture than anything else). There is much for the star spotter to enjoy; Michael Jackson, Liv Tyler, David Bowie, Uma Thurman, Beyoncé, Sean Penn, Cate Blanchett, Prince, Jack Nicholson, John Travolta and Johnny Depp have never looked so good... a personal favourite of Joan Didion's hands is supremely elegant.

Watson also makes still lives to rival Penn.
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2 of 2 people found the following review helpful By BookReviewer on 29 Oct. 2010
Love this book. Albert Watson has photographed more than 250 vogue covers and his images are just amazing. If you are even the slightest bit interested in fashion or photography, this is the book for you.
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2 of 2 people found the following review helpful By PJ Gain on 14 Oct. 2010
I hadn't really heard of Albert Watson until recently, I'm not sure why, since he is clearly one of the foremost photographers of his generation. Brought up in Scotland and then emigrated to the US where he now lives, his pictures are simply stunning. It is rare to find images where the photographer clearly understands light, composition and mood so completely. Each of the 400 pages of this beautifully produced book reveals another wonderful photograph. This collection is based on Watson's fashion work but don't let that put you off; along with the images of supermodels and movie stars are personal shots that reveal his huge talent. Yes, a coffee-table book but one that I shall relish revisiting again and again. Never has the aphorism about the one-eyed man been more appropriate. Mr Watson sees more with one eye that the rest of us see with two. A fabulous book, don't miss it.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 2 reviews
2 of 2 people found the following review helpful
'UFO' - a 40-year retrospective of the photography of Albert Watson 14 Nov. 2010
By C. McIntyre - Published on Amazon.com
'UFO', or 'Unified Fashion Objectives', is a long-awaited look back over Albert Watson's stellar photographic career. It is a monumental book, with over 400 oversize pages and clean design by Werner Jeker (which is reminiscent of, but calmer and less distracting than, David Carson Design's work on Cyclops). Gail Buckland provides an insightful foreword. The reproductions are excellent; predominantly full bleed, occasionally isolated on pristine white, his work has the production values it deserves.

The book focusses mainly on Watson's beauty and fashion work, from catalogues shot in the early seventies to editorial shoots for the world's best magazines such as Italian, French, German and British Vogue, Interview, Elle and Rolling Stone. Much of the published work, such as that for Stern and Per Lui, may well be previously unknown to international readers. There are casually chic mises en scene and elaborate studio set-ups; stark, graphic and incisive studies; sumptuous nudes. The mood moves from edgy to romantic, lush and saturated to the rigorously ascetic, sculptural to painterly. The range is extraordinary, yet the book has a coherence of vision that is remarkable.

There are memorable portraits here too, of the beautiful and famous, and also of unknowns and even cars (Watson's wonderful images of automobiles always feel more like portraiture than anything else). There is much for the star spotter to enjoy; Michael Jackson, Liv Tyler, David Bowie, Uma Thurman, Beyoncé, Sean Penn, Cate Blanchett, Prince, Jack Nicholson, John Travolta and Johnny Depp have never looked so good... a personal favourite of Joan Didion's hands is supremely elegant.

Watson also makes still lives to rival Penn. Impeccably lit, they show an eye for quirky juxtapositions or clear and graphic revelation. Looking at Watson's take on a pomegranate is to see it anew.

The book shows examples of work for his enviable advertising client list, including Levi's, Prada, Blumarine, Sony, Ferre, and the lovely Lost Diary catalogue made for the jewellers H. Stern. There are also, delightfully, spreads of polaroids, which reveal Watson's awesome natural talent for composition, and even landscapes, especially of his homes, Scotland and Marrakesh. No-one has used natural light as beautifully since Herb Ritts, and Watson also has complete mastery of studio lighting. He excels with movement, tone and colour. This collection shows that there really is nothing he cannot do with a camera.

It is good to see images from previous publications such as Cyclops, Maroc, Mad Dog and Rostock again, but there is also a huge amount of previously unpublished material. Buy it now; Albert Watson's books always become expensive and hard to find, for very good reason.
The Real Deal 18 Dec. 2013
By Michael E. Comeau - Published on Amazon.com
Verified Purchase
We can all agree that Albert Watson is a technical genius. Some view his work as cold, but I think it has a unique intensity that can't be achieved through simple lighting tricks and poses.

What can I say? If Irving Penn is smooth and Richard Avedon is energetic, Albert Watson is as sharp as a knife.

There are beautiful images of supermodels like Christine Turlington, dramatic, cutting portraits of stars like Uma Thurman, and even a selection of beautiful, unusual still lifes.

As a photographer, I find it tremendously inspiring to try to emulate Albert's mix of technical know-how and emotional intensity, and UFO is key to that process. When I see his work, I know I need to strive to do better.

UFO contains a mix of color and black and white, and the book is printed beautifully -- a great gift for fashion and/or photography lovers because there are very few books that are so impressive.
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