I bought this book after reading its recommendation on the SPD website, and I'm a bit underwhelmed. It would have been nice to have featured some more mainstream titles, as the main focus is on relatively obscure indie magazines whose use of typography is erratic at best. I lost count of how many times TImes New Roman was used by these mags, and one of them even used Arial, a crude version of Helvetica designed for computer screens. There are so many better examples of typography in magazines. The research seemed lazy and some of the magazines used exactly the same typefaces, why feature both? In one instance (Wired, UK) the typefaces used aren't named at all - could the writer not be bothered to find out? Although it's quite nicely designed, this book simply feels like a collection of the writer's favourite indie mags.