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Typography: When Who How Hardcover – Mar 1998


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Product details

  • Hardcover: 592 pages
  • Publisher: Konemann (Mar 1998)
  • Language: English, French, German
  • ISBN-10: 3895084735
  • ISBN-13: 978-3895084737
  • Product Dimensions: 31 x 25 x 4.2 cm
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 560,620 in Books (See Top 100 in Books)

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Customer Reviews

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Most Helpful Customer Reviews

4 of 4 people found the following review helpful By suefendt@hotmail.com on 28 Nov 2001
Format: Hardcover
This is a beautiful and interesting book for anyone interested in typography or the whole arena of graphic design. It has become a bible for me and has come up trumps for many projects as it contains so much information and wonderful pictures of type and advertising. It is excellent value for money especially for us cash-conscious students!
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By Robin Benson TOP 500 REVIEWERVINE VOICE on 25 Feb 2014
Format: Hardcover Verified Purchase
The German publishers Konemann always produced fascinating books, the company was started in 1993 but went bust in 2003, the German Tandem picked up the assets. This very thick, chunky (and heavy at 7.3 pounds ) book was very typical of the companies output: highly illustrated and mostly sold in discount bookstores.

With this title though I think they came a bit unstuck. It's not only the thickness and weight but more importantly the biographic information is rather basic and brief. Perhaps only to be expected when 700 entries are included with 2000 images in 592 pages. The text in three languages is another problem: it takes up a lot of space so a spread is the equivalent of a page of images and a page of text. Each spread has the same format, a central area for graphics, German across the top six columns, English across the bottom six and a column of French on the outside of the left and right-hand pages. Annoyingly the graphics have captions in five point though they only say the designer's name, date and what the item is: cover; poster; spread; logo; typeface et cetera.

'Typo' has a subdeck of When, Who, How and I liked the first section When, over eighty-one pages, which looks at the history of type and design and nicely, with a break with tradition it starts today (or rather when it was published in 1998) and works backwards to cuneiform and pictograms in 3000-1700BC. The illustrations for this type history section are first class. The main section: Who with biographies of type and graphic designers, magazines, institutions and type foundries has the usual problem of who to include and leave out. With hundreds of entries very few would seem to be left out but why no Corita Kent, James Miho and amazingly no Otto Storch.
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3 of 4 people found the following review helpful By A Customer on 8 Dec 2000
Format: Hardcover
Typography, who, when, and how is an up-to-date 'encyclopeadia' style view of typography through the ages. It is great value for money, and I recommend it for both reference and ideas. Weighty in it's size and content.
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Format: Hardcover
A superb resource book to those people just starting out in design or to those who want to know more about type trends and traditions. A thorough and detailed book which gives priceless information and a good soure of inspiration and influence.
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3 of 5 people found the following review helpful By A Customer on 13 Sep 2001
Format: Hardcover
This book is fantastic. I didn't realise that you could buy it from Amazon. I think I will return my copy to the library and purchase a copy. If you are a graphics student or a designer in a studio this is a good Bible of typography.
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