Typography is the key issue in British graphic design circles. This paperback edition presents a survey of the significant trends and fresh typographic thinking made possible by current typesetting technology.
Some books on type and design promise what they can't deliver. Typography now: the next wave is a heady, visual narrative that can capture your imagination and set free the possibilities within. It has achieved that perfect relationship among designers, editors and typographers: an intuitive synergy oozing out of each and every page, cover to cover.
The introduction by editor Rick Poynor aptly sets the tone for what readers can expect: "becoming an active participant in the construction of the message". A section divider clearly demarcates each section; and the captions are clear and concise.
I can't wait to get my hands on the next book by the people responsible for Typography now: the next wave.
This book however does not teach you how to create great designs, or how great designs are created. It doesn't tell you the rules of typography etc. All it does is showing you the designs related to typography by some designers. If you're looking for ideas, this is the book for you.