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Typography: Macro and Microaesthetics: Fundamentals of Typographic Design Hardcover – 30 Sep 2009


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Product details

  • Hardcover: 164 pages
  • Publisher: Niggli Verlag; 2nd Revised edition edition (30 Sep 2009)
  • Language: English
  • ISBN-10: 3721203488
  • ISBN-13: 978-3721203486
  • Product Dimensions: 1.9 x 22.2 x 27.3 cm
  • Amazon Bestsellers Rank: 1,026,222 in Books (See Top 100 in Books)

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Amazon.com: 7 reviews
20 of 20 people found the following review helpful
Of Sober Aesthetics 19 April 2002
By Sihaya Sarabande - Published on Amazon.com
Format: Hardcover
A pleasant surprise.
The approaches to design that are explored in this book can only be expected from someone intimate with the Swiss school of design thought. Willi Kunz teaches designers to be deliberate and purposeful, which will keep anybody in good stead come economic boom or bust. He is thorough in explaining visually, fundamental theories not only for typography, but for graphic design in general.
On my shelf, this book sits beside Josef Muller-Brockmann's "Grid System in Graphic Design", Armin Hofmann's "Graphic Design Manual" and Robert Bringhurst's "Elements of Typographic Style".
A definite keeper.
9 of 9 people found the following review helpful
Excellent book on typography 1 Jan 2004
By ROBERT G STERBAL - Published on Amazon.com
Format: Hardcover
As a computer professional I found Typography: Macro- and Microaesthetics a compelling introduction to typography and layout. So many of the ideas in this book are helpful to understanding how reports and other printed communications should be developed. I really appreciate the author's care for typographic details and the concise, unpretentious language in explaining how typography works. The book clearly details the basic principles of typographic communication. The generous page size allows the comments and examples to be easily understood.
I would highly recommend this book to anyone interested in typography, desktop publishing, or graphic design.
Worth it. 7 Feb 2013
By by V. G. - Published on Amazon.com
Format: Hardcover Verified Purchase
Informative, helpful for students looking for direction and inspiration. I recommend it if you're looking to understand more or develop your typographic skills.
Thinking Typography. Willi Kunz way 27 Mar 2011
By THINKING FORM - Published on Amazon.com
Format: Hardcover
Typography: Macro -+ Microaesthetics is an exceptional typography book containing great explanations of the basics in typography, principles of design, grid systems, and examples of great works with their complete break down. Typography: Macro -+ Microaesthetics trains your sensibility as a designer from the macroaesthteic level to the microasthetic. It's a must buy book if you want to be master in typography.

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4 of 6 people found the following review helpful
mondern design method in a nutshell. 4 Mar 2002
By A Customer - Published on Amazon.com
Format: Hardcover
an excellent intro to design in the modern tradition. very basic, straightforward, and complete with samples of the author's and work of his students.
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