- Hardcover: 164 pages
- Publisher: Niggli Verlag; 2nd Revised edition edition (30 Sep 2009)
- Language English
- ISBN-10: 3721203488
- ISBN-13: 978-3721203486
- Product Dimensions: 27.9 x 21.8 x 1.8 cm
- Amazon Bestsellers Rank: 741,998 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
Typography - that is, typography the reader can comprehend and understand - is based on certain fundamental principles. As long as letters, words, and sentences are used to transmit information, these same principles will remain valid - even in electronic media. Part one of this publication discusses the typographic elements; the microaesthetic qualities of letters, numbers, and punctuation marks, lines, and geometric elements and their diverse applications. Part two analyses the design aspects of space, structure, sequence, contrast, form and counterform, and illustrates their function with examples from teaching and praxis. Part three demonstrates how typographic elements contribute to design on the microaesthetic level. Part four, based on a series of architectural posters, analyzes the interrelationship between purpose, macrostructure, and microaesthetics. This publication provides artistic and technical instruction for typographic designers, architects, and professionals in allied creative fields. It facilitates a more critical appreciation not only of the mediated foreground, but also of the unscripted background and of the various relationships between them.
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20 of 20 people found the following review helpful
Of Sober Aesthetics
19 April 2002
A pleasant surprise.
The approaches to design that are explored in this book can only be expected from someone intimate with the Swiss school of design thought. Willi Kunz teaches designers to be deliberate and purposeful, which will keep anybody in good stead come economic boom or bust. He is thorough in explaining visually, fundamental theories not only for typography, but for graphic design in general.
On my shelf, this book sits beside Josef Muller-Brockmann's "Grid System in Graphic Design", Armin Hofmann's "Graphic Design Manual" and Robert Bringhurst's "Elements of Typographic Style".
A definite keeper.
9 of 9 people found the following review helpful
Excellent book on typography
1 Jan 2004
As a computer professional I found Typography: Macro- and Microaesthetics a compelling introduction to typography and layout. So many of the ideas in this book are helpful to understanding how reports and other printed communications should be developed. I really appreciate the author's care for typographic details and the concise, unpretentious language in explaining how typography works. The book clearly details the basic principles of typographic communication. The generous page size allows the comments and examples to be easily understood.
I would highly recommend this book to anyone interested in typography, desktop publishing, or graphic design.
4 of 6 people found the following review helpful
mondern design method in a nutshell.
4 Mar 2002
an excellent intro to design in the modern tradition. very basic, straightforward, and complete with samples of the author's and work of his students.
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