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Product Description
Product Description
Typographic organization has always been a complex system in that there are so many elements at play, such as hierarchy, order of reading, legibility, and contrast. In "Typographic Systems," Kim Elam, author of our bestselling books, "Geometry of Design" and "Grid Systems," explores eight major structural frameworks beyond the gridincluding random, radial, modular, and bilateralsystems. By taking the reader through exercises, student work, and professional examples, Elam offers a broad range of design solutions.
Once essential visual organization systems are understood the designer can fluidly organize words or images within a structure, combination of structures, or a variation of a structure. With clarity and substance, each systemfrom the structured axis to the nonhierarchical radial arrayis explained and explored so that the reader comes away with a better understanding of these intricate complex arrangements. "Typographic Systems" is the seventh title in our bestselling Design Briefs series, which has sold more than 100,000 copies worldwide.
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Most Helpful Customer Reviews
Format:Paperback|Amazon Verified Purchase
First came upon this book during a Design and Layout course - excellent book. It shows how to make typography work to its best potential and the importance of symetary for layouts. It helps educate the reader/user that negative space on the page is not a bad thing - while at the same time showing you how to give your works the WOW factor. Its a must for anyone working in design, from the fledgling to the design director. A must have for any studio!
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
8 reviews
9 of 11 people found the following review helpful
Solid examples on breaking the grid...
18 Dec 2007
Format:Paperback
This book examines interesting ideas about alternative type layout and design. It is missing an introductory chapter that examines the traditional grid system and offers guidelines about how to break the rules, but for experienced designers this book offers a solid argument on breaking the grid, backed up with good historical references on how the grid has been broken in the past. It would be nice if Elam had addressed the reasons behind why designers are looking for alternative ways to work with type. This is strictly a reference book, with little or no discussion on the conceptual ideas behind breaking the grid. Tons of interesting illustrations and historic layouts back up the samples, also a nice touch, the tissue overlays that "map" out the different strategies. Overall, a good book for your typographic library and an excellent student reference.
1 of 1 people found the following review helpful
I have mixed feelings about this book
22 Oct 2009
Format:Paperback|Amazon Verified Purchase
On one hand, this book offers great examples of different methods for laying out type on a page. On the other hand however, this book reads similarly to a classroom textbook and beyond the sample images with tracing paper overlays (Very nice touch).
This book is a quick read and you may come away from it with something, then again, maybe not. I would suggest this book more-so to intro design students looking for good pictorial examples of methods for laying type on a page than I would to more advanced designers, But then again, I have referenced back to this book once or twice in search of some inspiration.
This book is a quick read and you may come away from it with something, then again, maybe not. I would suggest this book more-so to intro design students looking for good pictorial examples of methods for laying type on a page than I would to more advanced designers, But then again, I have referenced back to this book once or twice in search of some inspiration.
3 of 4 people found the following review helpful
A visual book for a visual subject matter
22 April 2008
Format:Paperback
There are many typography and design books out there - but this book is rare in that it actually SHOWS whats its talking about. After all we are in a visual field, how much sense does it make to not get a grasp on how this stuff actually looks. As a graphic design student, this is really the only book my teacher assigned that i actually care at all about.
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