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Typographic Design: Form and Communication [Paperback]

Rob Carter , Ben Day , Philip B. Meggs

RRP: £42.50
Price: £27.63 & FREE Delivery in the UK. Details
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Book Description

2 Dec 2011 047064821X 978-0470648216 5th Edition
Full–color throughout and be supported by a companion website and instructor ancillaries, Typographic Design has been a consistent knowledge source on the ins and outs of working with type. The new Fifth Edition is updated throughout, including many new images and case studies. It also contains new information on visual metaphor, analogy, metonymy, multi–modal typography, and new cultural developments in type. Other new additions include a chapter on typography on the screen, as well as up–to–date information on typographic technology.

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Review

". . . Typography has undergone continuous change. This book provides a concise and comprehensive overview of the fundamental information for effective typographic–design practice." (neopoprealismjournal.wetpaint.com, March 2012) ‘A two column–layout provides space to cram in a huge amount of content–a comprehensive guide to type on the web.’  (.net, July 2012)

From the Back Cover

For more than two decades, the type book of choice for design professionals and students Typographic design has been a field in constant motion since Gutenberg first invented movable type. Staying abreast of recent developments in the field is imperative for both design professionals and students. Thoroughly updated to maintain its relevancy in today′s digital world, Typographic Design, Fifth Edition continues to provide a comprehensive overview of every aspect of designing with type. This Fifth Edition of the bestselling text in the field offers detailed coverage of such essential topicsas the anatomy of letters and type families, typographic syntax and communication, design aesthetics, and designing for legibility. Supplementing these essential topics are theoretical and structural problem–solving approaches by some of the leading design educators across the United States. Unwrapping the underlying concepts about typographic form and message, Typographic Design, Fifth Edition includes four pictorial timelines that illustrate the evolution of typography and writing within the context of world events—from the origins of writing more than 5,000 years ago to contemporary typographic applications. Features in this new edition include: A new chapter that analyzes typography on screen New case studies featuring typographic design in books, information graphics, web design, and environmental design New designer profiles that reveal innovative typographic design processes Material presented in full color throughout with many new images

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Amazon.com: 4.0 out of 5 stars  8 reviews
10 of 10 people found the following review helpful
4.0 out of 5 stars Pleasant update to typography "textbook" 17 Oct 2011
By Dezcom - Published on Amazon.com
Format:Paperback|Verified Purchase
Since this book is now in its 5th edition, it is very well known in the typography community. It is put to good use as a textbook for college classes teaching typography. It is a soup-to-nuts encyclopedia of useful material from history of writing and printing development to readability and explanation of commonly known typographic design and use theories.
What I had hoped for in this newest update was more coverage on the newest material brought about since the digital era began. I would have hoped for a much more complete description of opentype features and possibilities and more than just a cursory mentioning of web type (Webtype has become the biggest discussion maker at type conferences since opentype. I realize that book production is a slow process and some of the later material might have been missed due to production deadlines. There is still a sizable hunk that was known and available early enough to have been included in this edition, particularly OpenType.
Digital--mostly vector based type, has caused a huge burst of type design production and the birth of numerous small foundries around the world. There is more variety and competition out there now than at any time in history. This newest 5th edition barely gives it a nod even though it has been going on since the 1990s or before. Rob Carter, et al, still presents the traditional ways of looking at and categorizing type, which is fine, but does not add much to describe happenings in recent activity-filled decades.

I was hoping for more print space on this millennium's version of "The New Typography" given that the Tschichold variety is hardly Neue any more.

Don't get me wrong, this is a worthwhile book for educators to select for their courses. It just needs a bit of a prodding to include more current material
2.0 out of 5 stars Break their own rules 20 Dec 2013
By Sue C. - Published on Amazon.com
Format:Paperback
I had to get this book for a class. The authors are so wrapped up in being edgy, they have made the book user unfriendly. There is no flow to the reading since they place the examples In an order dictated by the layout. When you look for the example referred to in the text, it can be anywhere on the two page layout. The section titles are small and at the very top corner of the page and are easy to miss. It seems to suddenly change topics with no warning. The photo captions are not with the photos, you have to refer to the numbers to match the captions to the photo. They are also very hard to read as the weight is very light. Legibility and readability seem to be a do as I say and not as I do situation. The language is overly complex and flowery. There are some good examples and information in the book, but it takes a lot of work to tease it out.
4.0 out of 5 stars Touches a lot of the bases 15 July 2013
By gayle eberhardt - Published on Amazon.com
Format:Paperback|Verified Purchase
This book, although certainly not my favorite typography textbook, does a good job of informing students about typography. It does not do a great job with the history before movable type (calligraphy, hieroglyphics, etc) It definitely has a very specific viewpoint about typographic design. It's effective.
4.0 out of 5 stars teacher suggest 20 Mar 2013
By Ci Fang - Published on Amazon.com
Format:Paperback|Verified Purchase
my teacher in graphic design suggest us to buy this and do the reference in my class and our homework.
5.0 out of 5 stars Great book for Graphic Designers 4 Mar 2013
By gerard l lewis jr - Published on Amazon.com
Format:Paperback|Verified Purchase
The book is easy to follow and has plenty of information on the budding typographer! I would recommend this to any visual artitst who uses type, heck even people who do lots of newsletters could benefit from a few tricks!
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